TerraCycle · 15 hours ago
Senior Manager, Email Strategy & CRM
Trenton, NJ
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $75K/yr
4+ years expTerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling and reuse. The Senior Manager, Email Strategy & CRM is responsible for leading all aspects of the email channel, managing customer lifecycle strategies, and driving revenue through effective email and multi-channel campaigns.
RecyclingSustainabilityWaste Management
No H1B
Responsibilities
Develop and execute a comprehensive CRM roadmap that aligns with company growth goals
Map the customer journey to identify key moments for intervention, from onboarding and activation to upsell and win-back strategies
Set a growth mindset within the team to continually add high-quality, new-to-file email addresses to our database
Define and track key performance indicators (KPIs) including email deliverability, open rates, CTR, conversion rate, churn rate, and incremental revenue, and use these to continuously refine and improve our CRM series and email campaigns with a focus on achieving revenue goals. Set up global standardized reporting
Build advanced customer segments based on behavioral data, purchase history, and predictive modeling (e.g., RFM analysis). Coordinate with the performance marketing team to use paid media to reactivate disengaged customers and avoid spending to promote to those we are engaging
Oversee the deployment of high-impact campaigns across email, SMS and WhatsApp. Optimize the mix of email and SMS to ensure we are "top of mind" without causing subscription fatigue
Manage the CRM tech stack (Hubspot, Klaviyo, etc.). Evaluate and implement new tools to improve automation and personalization
Establish a rigorous testing culture to optimize subject lines, content, send times, and offer structures
Qualification
Required
4+ years in CRM, lifecycle marketing, or retention marketing, with at least 2 years in a leadership/management role
Deep expertise with enterprise-level ESPs/CDPs (e.g., Hubspot or Klaviyo)
Comfortable working with large datasets, and ability to teach staff how to construct relevant and actionable analyses
Proven track record of scaling a CRM program that significantly moved the needle on retention and LTV
Ability to translate complex data insights into actionable marketing strategies for executive stakeholders
Benefits
Medical, Dental, Vision, Life, AD&D insurance available after 30 days
401(k) plan with company match available after 30 days
22 PTO + 2 VTO + 9 paid holidays per year
Hybrid work schedule
Year-round Flex Fridays
Catered vegetarian lunch available in the office M-F
Casual office environment
Company
TerraCycle
TerraCycle recycles non-recyclable waste into various consumer products.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$6.83MKey Investors
NJEDAJH Partners
2024-09-18Series Unknown· $0.8M
2020-01-27Equity Crowdfunding· $6.03M
2010-06-01Series Unknown
Leadership Team
Damian Finio
Chief Financial Officer
Zachary Dominitz
Global SVP, Brand Partnerships
Recent News
Morningstar.com
2026-01-05
Canada NewsWire
2026-01-04
Company data provided by crunchbase