Royal Caribbean Group · 2 hours ago
Senior Manager, Marketing Analytics
Miami, FL
Full-time
Onsite
Senior Level
7+ years expRoyal Caribbean Group is a leader in the vacation industry, known for its innovative fleet and private destinations. The Senior Manager, Marketing Analytics will establish the analytics vision and build reporting infrastructure to empower data-driven decision-making across marketing and demand generation initiatives.
Travel
No H1B
Responsibilities
Develop and Implement BI Strategy: Define the vision, roadmap, and best practices for analytics and reporting within the organization. Leverage data insights to detect emerging patterns, forecast outcomes, and develop strategic recommendations that drive informed decision-making and support the achievement of our core business objectives
Build Reporting Infrastructure: Design, develop, and maintain robust dashboards and reports from scratch to monitor key performance indicators (KPIs) across multiple channels
Data Evaluation & Tool Selection: Assess and recommend analytics tools and platforms that align with business needs, ensuring scalability and ease of use
Holistic Marketing Channel Analysis: Continuously develop and maintain a comprehensive, end-to-end view of all marketing activities and channels to understand how they work together, identify overlaps or gaps, and optimize the overall marketing ecosystem
Web Analytics: Track and analyze website performance, user behavior, and conversion metrics. Serve as the bridge between other marketing teams and performance on the web
Media Analytics Strategy & Execution: Develop and lead the media analytics strategy, including setting objectives, selecting appropriate methodologies, and overseeing the execution of media performance measurement to optimize media spend and campaign effectiveness
Lead Effectiveness & Quality Measurement: Assess the quality and effectiveness of leads generated across channels, tracking metrics such as lead qualification, conversion rates, and overall contribution to pipeline growth. Evaluate lead generation journey, and customer acquisition efforts; identify trends and opportunities to maximize ROI
Email Analytics: Measure email campaign performance, segmentation effectiveness, and engagement metrics to inform future campaign strategies
Cross-Functional Collaboration: Work closely with marketing, sales, product, and IT teams to align analytics initiatives with business goals
Qualification
Required
7+ years of experience in business intelligence, analytics, or data analysis, preferably within marketing or demand generation functions
Proficiency in BI tools (e.g., Tableau, Power BI, Looker), web analytics platforms (Google Analytics, Adobe Analytics), and data querying languages (SQL, Python, R)
Strong ability to interpret complex data sets, derive insights, and communicate findings effectively to both technical and non-technical audiences
Ability to evaluate and recommend technologies and processes that drive organizational growth
Excellent presentation and stakeholder management skills
Bachelor's degree in Business, Data Science, Marketing, Statistics, or a related field
Preferred
Advanced degrees preferred
Benefits
Competitive compensation and benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
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