The Wall Street Journal · 6 hours ago
Design Director, WSJ, Brand Marketing
NYC - 1211 Ave of the Americas
Full-time
Onsite
Mid, Senior Level
$105K/yr - $130K/yr
7+ years expDow Jones and The Wall Street Journal are seeking a talented, agile Design Director to join the Brand Marketing team. This role drives design direction for performance marketing and leads design execution across mid- and lower-funnel campaigns for various Dow Jones brands. The Design Director will also contribute to broader brand design initiatives and support the development of brand guidelines.
FinanceFinancial ServicesInternet
Responsibilities
Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts
Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems
Set and evolve visual frameworks and creative standards for performance marketing that balance emerging visual identities with brand consistency
Define creative testing strategy in partnership with performance marketing leads to support experimentation and optimization
Design and produce high-quality creative across platforms, including static, animation, and lightweight video assets
Deliver a high volume of variations efficiently, in collaboration with the Brand team and creative production agency partner, while maintaining quality, brand alignment, and a test-and-learn mindset
Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights
Act as the primary brand guardian for performance marketing creative, ensuring all outputs meet brand standards and quality thresholds
Contribute to the evolution of visual identities across WSJ, WSJ+, and Dow Jones brands, including exploratory design, refinement, and implementation across touchpoints
Support the creation and evolution of brand guidelines, partnering with Brand Design leadership to document visual standards, usage rules, and best practices
Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels
Drive cross-channel creative cohesion across performance marketing touchpoints to reinforce brand clarity and recognition
Execute designs that align with briefs, business objectives, and brand standards while supporting performance and scalability
Retouch images, edit video, and perform visual enhancements to ensure polished, high-quality output
Lead creative optimization strategy across platforms and channels using performance data, audience behavior, and platform insights
Apply accessibility standards and platform best practices across all creative outputs
Partner closely with the Brand team, project managers, and creative production agency partner to understand objectives, plan workload, meet timelines, and deliver cohesive creative
Provide directional feedback and creative guidance to agency partners and internal designers, grounded in brand standards, systems, and campaign objectives
Serve as a subject-matter expert and internal advisor for performance marketing design within Brand Marketing
Support and mentor other designers on the team through informal guidance, feedback, and shared best practices (without direct people management)
Ensure design solutions support marketing and revenue objectives while reinforcing brand standards
Stay current on industry best practices, platform updates, competitor creative and campaigns, and emerging approaches in performance marketing and brand design
Track social media, lifestyle, cultural, and platform-native trends to create relevant, engaging creative
Be a continuous learner, applying insights from design, creative, and category-adjacent trends to inspire new approaches
Champion high craft standards and a design-forward culture within Brand Marketing
Own the creative direction for performance marketing design across paid and owned channels
Concept, design, and deliver performance-driven creative across platforms
Contribute to visual identity evolution and brand guideline development across Dow Jones brands
Build email layouts and enhance visual systems for customer engagement and acquisition flows
Translate strategy, insights, and data into audience-first creative solutions
Design, test, and iterate a high volume of campaign assets efficiently
Present ideas and concepts clearly and effectively to colleagues and stakeholders
Ensure every asset is on-brand, high-quality, and aligned with broader business and marketing priorities
Apply platform best practices and trend awareness to continuously evolve the creative approach
Incorporate performance learnings and customer insights to refine creative output
Contribute to a culture of experimentation, agility, and creative innovation within marketing
Execute work using Figma, Knak, and Adobe Creative Cloud with consistency and quality
Qualification
Required
7+ years of experience in visual design, marketing design, or performance creative
Strong portfolio demonstrating visual design excellence and experience building or evolving digital brand identities
Expertise in Figma and Adobe Creative Suite (AfterEffects, Photoshop, Illustrator, InDesign)
Experience producing both static and animation/video creative for performance platforms
Strong understanding of brand identity, layout, typography, and visual systems
Ability to balance brand integrity with performance-driven experimentation
Thrives in fast-paced, high-output environments with shifting priorities
Excellent communication skills and ability to present and explain design decisions clearly
Familiarity with accessibility standards and best practices
BA/BFA in Graphic Design, Visual Design, Visual
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase