Scratch Financial · 1 hour ago
Director of Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$155K/yr - $165K/yr
8+ years expScratch Financial is a late stage venture-backed financial technology business based in Pasadena, California. They are seeking a Director of Marketing to lead and scale their campaign execution, CRM-driven lifecycle marketing, B2B lead generation, and brand performance, while ensuring alignment with internal partners and accountability for marketing-sourced partner pipeline and borrower engagement.
Financial Services
Responsibilities
Provide strategic oversight of brand positioning, messaging, and go-to-market execution across core verticals
Own end-to-end marketing performance, including demand generation, lifecycle campaigns with clear accountability to pipeline contribution and revenue outcomes
Define and manage quantitative success measures and KRs across the funnel (e.g., MQL→Demo conversion, CAC, LTV, cost per lead) as well as attribution frameworks and the strategic resource allocation associated
Translate company growth goals into quarterly and annual marketing plans, with clear forecasts and performance targets
Oversee B2B Lead Generation strategy across inbound and outbound channels, including content, paid media, lifecycle email, events, and partnerships
Ensure tight alignment between lead generation, scoring, nurturing, and sales pipeline workflows, improving speed-to-lead and close rates
Drive continuous experimentation across segmentation, messaging, channel mix, and cadence using A/B testing and cohort analysis
Partner with Commercial Excellence (RevOps) to scale CRM-driven campaigns across B2B and B2C audiences, ensuring data readiness, personalization, and compliance
Lead, mentor, and develop a high-performing and high-potential team responsible for Campaign Marketing, CRM/Lifecycle, and Lead Generation
Collaborate with the team to establish quarterly KRs within our OKR framework with an eye towards professional development aligned to business outcomes
Set clear goals, briefs, success metrics, and accountability frameworks for external agency partners
Support the team within Scratch’s culture of Owning Outcomes, Getting it Right over Being Right and Driving Innovation with an Eye towards Efficiency
Qualification
Required
8–10+ years of progressive experience in high-growth, data-driven marketing, demand generation, or growth roles, ideally in B2B or B2B2C environments
Proven people leadership experience, including managing senior individual contributors
Demonstrated success owning pipeline, revenue targets, and marketing ROI
Deep experience with CRM and marketing automation platforms
Strong analytical orientation, with hands-on experience in attribution, testing, and performance analytics (e.g., Sigma, Tableau, GA)
Experience partnering cross-functionally with Sales, Product, Finance, and external agencies
Preferred
Background in FinTech, HealthTech, Animal Health, or regulated industries preferred
Benefits
Unlimited PTO
Covered healthcare
401k match
Cell plan reimbursement
Monthly recognition opportunities
Learning platforms and resources
Equity retention policy
Generous parental leave
Company
Scratch Financial
Scratch Financial offers access to simple, friendly payment plans without long-term commitments, membership fees, sign-up costs, or the need for hardware.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Caleb Morse
President || Co-Founder
Eric Hedberg
Chief Risk Officer
Recent News
2023-04-08
PR Newswire
2023-01-20
Company data provided by crunchbase