MDVIP · 1 day ago
Director, Lead Generation
Boca Raton, FL
Full-time
Hybrid
Director/Executive
7+ years expMDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. The Director of Lead Generation is responsible for designing, executing, and optimizing a comprehensive lead-generation marketing engine to identify, engage, and convert physicians into the MDVIP personalized healthcare model.
Health CareMedical
Responsibilities
Develop and lead the national physician lead‑generation strategy, including digital, email, content syndication, paid media, event recruitment, referral programs, partnerships, and outbound campaigns
Build and manage a scalable lead‑generation ecosystem that produces a predictable volume of high‑quality physician prospects
Oversee and manage campaign planning, execution, optimization, and performance reporting across all channels
Collaborate with internal teams to optimize website content, landing pages, SEO, and marketing automation workflows that support physician acquisition
Partner with internal teams to define target physician segments, build predictive models, and establish scoring and qualification criteria
Lead the development of thought‑leadership content and messaging for physician audiences
Manage and improve the lead‑handling process, ensuring accurate tracking, timely follow‑up, and seamless lead flow into recruitment systems
Monitor campaign performance, budget utilization, and ROI; produce executive‑level insights and dashboards
Foster strong relationships with internal stakeholders to drive alignment and accelerate funnel progress
Ensure all physician‑facing marketing efforts comply with regulatory guidelines
Qualification
Required
Bachelor's degree or equivalent
Seven (7) years of marketing, growth, or demand-generation experience
Experience in managing digital marketing channels (Meta, Google, etc.)
Proven success building and scaling B2B or physician-focused lead-generation programs
Strong leadership ability with experience managing and developing teams
Expertise across digital marketing channels, CRM/automation platforms, analytics, and funnel optimization
Exceptional strategic thinking paired with hands-on execution
Excellent communicator with strong executive-level presence
Highly analytical and data-driven; comfortable managing KPIs
Strong collaboration and influence skills
Results-oriented and resourceful
Preferred
MBA or advanced degree
Experience marketing to physicians
Expertise with Salesforce CRM
Understanding of healthcare industry trends and physician engagement
Benefits
Health, dental, vision insurance, and retirement plans.
Medical/prescription drug coverage
Dental coverage
Vision coverage
Flexible Spending Account
Health Savings Account
Dependent Care Flexible Spending Account
Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
Disability Income Protection Plan
Employee Assistance Program
401(k) retirement program
Vacation
Paid Holidays and Personal time
Paid Sick and Family and Medical Leave time as required by law.
Company
MDVIP
MDVIP was founded as an alternative to a primary healthcare system characterized by long wait times and overextended physicians.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-08-19Acquired
2004-12-23Private Equity
Leadership Team
J
John Kane
Chief Technology Officer
J
Jessica Jacobs
Chief Marketing Officer
Recent News
2026-02-02
Company data provided by crunchbase