SoFi · 3 hours ago
Marketing Data Scientist
San Francisco, CA
Full-time
Onsite
Entry, Mid Level
$74K/yr - $138K/yr
2+ years expSoFi is a next-generation financial services company and national bank that is transforming personal finance. They are seeking a Marketing Data Scientist to join the Marketing Data Science team, focusing on data-driven decision-making through analytics, modeling, and optimization in marketing. The role involves maintaining analytical deliverables, collaborating with marketing teams, and supporting marketing budget forecasting and optimization.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Own and maintain recurring dashboards and analytical deliverables that support media performance monitoring and broader marketing spend diagnostics across channels
Partner with Media, Brand Marketing, and Product Marketing to support day-to-day analytics, deep dives, and planning-related questions
Support quarterly and annual marketing forecasts using SoFi’s in-house Marketing Mix Modeling (MMM) and related forecasting frameworks
Run MMM pipelines and refreshes, including data preparation, quality checks, model execution, and output validation
Assist in interpreting MMM outputs and translating results into insights that inform media and marketing investment decisions
Support media allocation and optimization analyses (e.g., TV vs. Digital, upper- vs. lower-funnel tradeoffs), including scenario modeling and sensitivity analysis
Contribute to holistic marketing budget optimization and scenario planning across brand, sponsorships, product, and performance marketing investments
Support cross-channel budget tradeoff analyses to evaluate the impact of spend shifts across media types and marketing initiatives
Contribute to ongoing improvement of MMM models and forecasting tools, including feature development, testing, automation, and documentation
Collaborate closely with senior data scientists to improve forecast accuracy, model robustness, and the usability of optimization outputs for stakeholders
Maintain clear documentation of models, assumptions, and analytical workflows to support long-term maintainability
Qualification
Required
Bachelor's degree in Computer Science, Statistics, Mathematics, Economics, Engineering, or a related quantitative field
2–4 years of experience in data science, analytics, or applied modeling roles supporting marketing, media, growth, or product analytics
Strong proficiency in SQL and Python, with experience building analytical workflows and working with large, structured datasets
Experience with forecasting, causal modeling, or Marketing Mix Modeling (MMM), including running model pipelines and supporting model interpretation
Familiarity with marketing performance measurement across a broad range of channels, including upper- and lower-funnel investments
Experience building and maintaining dashboards or recurring analytical deliverables using BI tools (e.g., Tableau or equivalent)
Comfort working in a production analytics environment, including data validation, model QA, and ongoing maintenance
Ability to translate analytical results into clear insights for non-technical stakeholders, with support from senior team members
Strong attention to detail, structured problem-solving skills, and comfort working with ambiguous planning questions
Collaborative mindset and ability to work effectively with cross-functional partners across Marketing
Curiosity and motivation to grow toward greater ownership of forecasting, optimization, and stakeholder-facing work over time
Benefits
Comprehensive and competitive benefits
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase