Systems, LLC - Poweramp | DLM · 9 hours ago
Principal, Sr. Creative Strategist
Oak Brook, IL
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $209K/yr
6+ years expChamberlain Group is a global leader in intelligent access and a Blackstone portfolio company. They are seeking a Principal, Sr. Creative Strategist to build performance creative strategies for various channels, own the creative testing roadmap, and collaborate with media buying teams to enhance delivery effectiveness.
Building MaterialIndustrial EngineeringManufacturing
Responsibilities
Build channel-specific performance creative strategies for DTC, TikTok, Meta, and CTV, aligned to audience segments and funnel stage
Own the creative testing roadmap (angles, hooks, formats, iterations) and drive a consistent ship cadence that compounds learnings
Serve as the bridge between creative development and media buying—translating performance data into actionable creative direction and translating creative intent into media-ready execution
Lead TikTok-native creative development (UGC/creator formats, scripting, product-in-context demos, proof/objection handling) and manage rapid refresh cycles
Partner with media buying teams to improve Meta delivery (including Andromeda-era dynamics) and CTV effectiveness through creative variant strategy and structured feedback loops
Own CRO collaboration for DTC: identify conversion barriers and ship improvements across landing/PDP experiences (message match, clarity, proof modules, offer framing, friction reduction)
Build and maintain a CRO test pipeline: prioritize hypotheses, align stakeholders, and support execution of A/B tests and iteration based on results
Guide CTV creative strategy (storytelling, sequencing, and message clarity) to support upper-funnel impact and downstream performance measurement
Establish operating rhythms that speed decisions (weekly creative + CRO performance readout) and clearly recommend scale/iterate/stop actions based on insights
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Qualification
Required
Bachelor's Degree
6+ years in performance creative strategy, growth marketing creative, or direct-response marketing in a DTC environment
2+ years earlier-career experience in hands-on performance marketing/media buying (Meta or TikTok required)
Demonstrated experience driving CRO outcomes for DTC (landing/PDP iteration and structured testing—A/B tests or equivalent experimentation—with measurable conversion lift)
Proven ability to translate both platform signals (delivery, engagement, conversion) and onsite signals (drop-off, scroll depth, module performance, objections) into clear creative/CRO actions
Strong creative briefing and production direction skills (objective, audience, promise, proof, objections, CTA, measurement plan)
Strong quantitative and qualitative judgment: can diagnose why performance is changing and recommend scale/iterate/stop decisions
Strong cross-functional communication skills; able to operate as the 'translator' between creatives, CRO stakeholders, and media buyers
Demonstrated understanding of Meta's modern delivery environment (including Andromeda-era dynamics) and how creative influences performance
Preferred
Experience with CTV creative sequencing, message testing, and cross-channel coordination (CTV → paid social → DTC)
Experience building scalable creator/UGC pipelines and modular creative systems
Experience collaborating with CRO and analytics teams using experimentation and behavioral insight tools
Experience in smart home, consumer electronics, or subscription-enabled ecosystems
Strong experimentation discipline and comfort with upper-funnel measurement limitations (incrementality-minded, directional learning)
Ability to connect brand storytelling and performance outcomes across channels and funnel stages
Benefits
Comprehensive benefits package
401k contribution
Participation in a short-term incentive plan
Company
Systems, LLC - Poweramp | DLM
Systems is a leader in the design and manufacturing of loading dock levelers and equipment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michelle Dellemann
CFO
Ted Jackovich, Jr.
Human Resources Business Partner
Company data provided by crunchbase