Blue Cross Blue Shield of Michigan · 5 hours ago
Sr. Analyst-CRM/Salesforce/Marketing Operations
600 E Lafayette Blvd, Detroit, MI, 48226, US
Full-time
Onsite
Mid, Senior Level
4+ years expBlue Cross Blue Shield of Michigan is seeking a Sr. Analyst in CRM/Salesforce/Marketing Operations. The role involves leading the development and implementation of marketing strategies and enhancing business decision-making capabilities through operational data analysis and process improvements.
Health CareHealth Insurance
Responsibilities
Document and communicate project concepts, milestones and results leveraging the campaign business rules and project planning documents established to turn marketing strategies into actionable campaign journeys for the CRM team to begin development of Salesforce Marketing Cloud journeys
Identify, evaluate, recommend and implement changes to marketing campaign execution problems and improve effectiveness of transitioning go-to-market plans into actionable experiences for development into Salesforce
CRM experience and operational knowledge to develop targeting, testing and campaign experience business rules that will enable launch of net growth supporting D2C strategies
Identify and analyze campaign journey data and develop insights in support of marketing objectives
Analyze and recommend optimization of campaign user-stories within Marketing Cloud CRM to support net growth of D2C lines of business
Collaborate on the development and implementation planning of marketing campaigns that require transition of go-to-market plans or projects into Salesforce Marketing Cloud
Identify and analyze operational data and develop insights in support of business objectives
Develop and improve work flows and business processes within defined areas to improve customer service, decrease operational costs and improve overall quality
Identify and/or analyze business problems and develop recommendations for solutions to problems
Collaborate with the team project manager and CRM subject matter experts in the development and implementation of projects to produce desired results within required delivery time frames
Document and communicate project concepts, milestones and results
Recommend and assist with implementing standard policies and procedures
Ensure that corporate compliance is communicated, implemented and monitored on an ongoing basis
Participate in systems testing, develop procedures/controls and provide recommendations for the ongoing improvement of the updated process
Provide support to internal departments and external entities by answering questions, supplying information and training
Create and present reports and presentations to display operational data and proposed business changes
Qualification
Required
Four (4) years of experience in a related field is required
Excellent analytical and problem-solving skills to identify, evaluate, recommend and implement changes to processes or procedures to address problems and improve departmental effectiveness
Organizational skills and ability to prioritize; must be able to lead multiple activities with varying timelines
Excellent verbal, written communication and interpersonal skills
Ability to lead and contribute to business unit and/or corporate projects
Proficient in Microsoft Office Suites
Ability to develop and maintain effective working relationships
Preferred
Bachelor's Degree in a related field is preferred
Company
Blue Cross Blue Shield of Michigan
We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
5001-10000 employees
H1B Sponsorship
Blue Cross Blue Shield of Michigan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (66)
2024 (49)
2023 (38)
2022 (58)
2021 (74)
2020 (60)
Funding
Current Stage
Late StageLeadership Team
Daniel J. Loepp
President and CEO
Nancy Wanchik
Vice president & Medicaid CEO
Recent News
2026-01-06
2025-10-15
24-7 Press Release Newswire
2025-10-03
Company data provided by crunchbase