JPMorganChase · 2 hours ago
Channel Strategy & Optimization (CSO) - Innovation Lead -Performance Marketing-Vice President
New York, NY
Full-time
Onsite
Mid, Senior Level
6+ years expJPMorganChase is a leading financial services firm, and they are seeking a Channel Strategy & Optimization Innovation Lead on their Performance Marketing team. The role focuses on driving innovation and growth within the Consumer & Community Banking Marketing division by leveraging data and technology to optimize performance and deliver exceptional customer experiences.
Asset ManagementBankingFinancial Services
Responsibilities
Lead the innovation agenda for performance marketing by identifying, evaluating, and championing new opportunities, technologies, and approaches
Design, launch, and manage strategic pilots and test-and-learn programs across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email)
Collaborate with marketing teams to design and execute optimization initiatives that address critical business questions and unlock new growth opportunities
Build compelling business cases for new investments, clearly articulating the potential impact on channel performance and overall marketing ROI
Oversee the analysis of experimental data, delivering actionable insights and recommendations to enhance customer acquisition and engagement strategies
Present findings and strategic recommendations to senior leadership and key stakeholders to influence marketing decisions
Monitor industry trends, competitor activities, evolving consumer behaviors, and emerging technologies to inform strategy and maintain a competitive edge
Foster a culture of innovation, agility, and continuous improvement within the team
Mentor and develop junior team members, promoting professional growth and knowledge sharing
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
6+ years of marketing or equivalent experience, with demonstrated expertise in digital marketing, marketing innovation, data analysis, and strategic planning
Exceptional executive-level written and verbal communication skills, with a proven ability to convey complex ideas to diverse audiences and inspire cross-functional teams
Advanced analytical skills and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau, SQL) with the ability to structure and solve complex problems
Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
High level of intellectual curiosity, with the ability to quickly develop expertise in new areas
Preferred
MBA or advanced degree preferred
Financial services industry experience
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
10001+ employees
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Allison Beer
CEO of Card Services and Connected Commerce
Dan Mendelson
CEO, Morgan Health
Recent News
2026-01-23
2026-01-22
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