Royal Caribbean Group · 1 day ago
Senior Content Product Owner
Miami, FL
Full-time
Onsite
Mid, Senior Level
3+ years expRoyal Caribbean Group is a vacation-industry leader with global brands, including Royal Caribbean International and Celebrity Cruises. The Senior Content Product Owner is responsible for authoring and coordinating e-commerce content, ensuring seamless execution of web strategies and product information while collaborating with cross-functional teams to enhance user experience.
Travel
No H1B
Responsibilities
Execute content development for new and existing products, applications, corporate initiatives, and marketing campaigns using Adobe Experience Manager (AEM) components and templates. Includes the creation of landing pages using marketing core components to support marketing communications across brands and markets
Deep understanding of content strategy (messaging, tone, structure, governance)
Experience with accessibility (WCAG) and inclusive design
Use content publishing systems to create and modify content to the site
Execute content audit changes to ensure content is accurate and up to date
Understand the site’s structure and assets for each of the products and tools on the web
Collaborate with Product Owners, Launch and Marketing teams for all Go-To-Market deployments, communications, and campaigns to ensure channel plans are executed on schedule
Assist Web Product Owners in implementing Deployment Content across the web site and Espresso
Responsible for all content updates for North America and other international markets where applicable
Responsible for the set-up, litmus testing and deployment of B2B email Go-To-Market campaigns using Acoustic. This individual will work with our creative partners (Big Day/Verb) on the design, development and delivery of email campaigns. Includes A/B testing, tracking, data, analytics and reporting on the performance of all email campaigns
Ensure projects are launched on time and meet initial project requirements, keeping teams and management notified of progress and any potential deviations from project schedules (deliverables, milestone dates, resources, etc.)
Understand and assist in managing online promotions, announcements, alerts, notifications, etc. on a recurrent schedule
Assist Product Owners in implementing new products and application updates across the web site, brands and markets
Arrange the review and final approval of content with Product Owners; document feedback and manage any updates
In conjunction with the Product Owners, collaborate with IT, Creative Partners (Verb and Big Day) UX and design teams to enhance and create new presentation for content and merchandising across the webs site
Analyze and propose recommendations for future opportunities in content and design
Defines and tracks content success metrics (engagement, conversion, task success). Uses analytics tools (i.e., Goggle Analytics, Adobe Analytics, etc..)
Partner with analytics to understand customers’ needs in all product and content initiatives
Leverage market and customer data to develop and adjust content themes/topics and execute a plan to develop the assets that support these themes/topics
Conduct A/B testing to develop content recommendations and insights for future product efforts
Ability to translate business objectives into content strategy
Ability to actively participate in cross-functional teams to define and implement content strategies
Proven experience as a Sr. Product Owner in Agile/Scrum
Collaborate closely with designers, developers, content creators, and marketers
Understanding of content lifecycle management (create-publish-optimize-retire)
Qualification
Required
Bachelor's degree in marketing or business
3-4 years of professional experience with: managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications
2+ years of experience working within a content management system
Ability to be detail oriented and execute at a tactical level
Ability to manage multiple brands, work across markets and cross functional teams
Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space
Must be a highly organized self-starter able to manage multiple concurrent work streams, producing high quality deliverables while working with minimum supervision
Flexibility to changing priorities and able to work on several projects simultaneously
Understanding of content models, metadata, taxonomies and APIs
Comfortable working with engineering on content-related technical tradeoffs
Awareness of performance, security, and scalability impacts on content
Experience with copy writing and image/asset editing and selection
Experience in developing content strategy, vision, framework and execute roadmap
Must have the ability to prioritize and manage multiple responsibilities successfully
Ability to work in a complex, matrix environment where priorities change rapidly, and tight deadlines exist is required
Proactive and resourceful thinker, proposing new ideas and thinking strategically about the tasks in front of them
Knowledge of content governance models
Experience working with legal, regulatory, or compliance constraints
Understanding of content modeling, components, and templates
Must possess clear, concise, and professional verbal and written communication skills
Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals
Creative ability, detail-oriented, data-driven, and customer-centric marketing professional, skilled in content and audience engagement
Strong computer skills, including web applications, Adobe Photoshop or other Photo & Design software tools, MS Office, and extensive knowledge of PowerPoint, Excel, and Word to create and deliver executive level presentations
Preferred
Strong interactive marketing experience and moderate technical background preferred
Web experience preferred
Knowledge of enterprise systems like Adobe Experience Manager. WordPress, Open Text, Sanity preferred
Experience working in a content management system
Familiarity with headless CMS concepts (API driven content)
Basic understanding of web technologies (HTML, CSS, performance basics)
Benefits
Competitive compensation and benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
Company data provided by crunchbase