Lifecycle Marketing Specialist jobs in United States
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Smith Optics · 4 hours ago

Lifecycle Marketing Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
date2+ years exp

Smith Optics is focused on driving customer acquisition and brand loyalty through digital channels. The Lifecycle Marketing Specialist is responsible for executing and optimizing email and SMS programs to enhance customer retention and activation while working closely with various teams to implement CRM strategies.

Consumer GoodsE-CommerceRetail
Hiring Manager
Mickenzie Alden
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Responsibilities

Build, manage, and optimize core lifecycle programs across email and SMS, including welcome, browse/cart abandonment, post-purchase, winback, and re-engagement
Improve retention, repeat purchase, and new customer activation through thoughtful journey design and segmentation
Identify opportunities to expand automation, personalization, and lifecycle coverage
Execute all email and SMS campaigns end-to-end, including briefing, build, QA, deployment, and post-campaign analysis
Support an omni-channel communication approach aligned to customer intent and segment
Maintain the CRM content calendar to ensure clear prioritization and balanced messaging
Ensure operational excellence through strong QA and on-time execution
Analyze CRM performance to identify trends, opportunities, and areas for optimization
Translate performance data into clear actions that improve engagement, conversion, and retention
Maintain CRM reporting and dashboards and communicate results to key stakeholders
Share learnings with Brand, Product, and Ecommerce partners to inform broader initiatives
Maintain strong CRM hygiene, including list health, deliverability, and data integrity
Use customer behavior and performance data to inform smarter segmentation and messaging decisions
Execute a structured testing roadmap across lifecycle flows, messaging, and channel tactics
Evaluate new tools, features, or automation opportunities to improve performance
Clearly document and share test results and recommendations

Qualification

CRM marketingEmail marketingSMS marketingKlaviyoGoogle AnalyticsShopifyData analysisSegmentationCampaign executionCommunicationOrganizational skills

Required

2-3+ years of experience in CRM, lifecycle, or retention marketing within eCommerce
Hands-on experience building and optimizing email and SMS flows and campaigns
Strong understanding of CRM metrics and KPIs
Experience with platforms such as Klaviyo, Attentive, Google Analytics, Shopify
Strong Excel / Google Sheets skills

Preferred

Retail or outdoor industry experience a plus

Company

Smith Optics

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Smith Optics is a sporting goods company specializing in sunglasses, goggles, and helmets.
dateFounded in 1965
location
Seattle, Washington, USA
people-size201-500 employees
web-link
http://smithoptics.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
ChipStart
2025-03-28Non Equity Assistance

Leadership Team

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Mark Ward
MAP COORDINATOR
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Recent News

Google Patent
Goggle customization system and methods
2025-05-05
Google Patent
Helmet with impact structure
2025-04-03
Google Patent
Eyewear lens interchange with magnetic latch
2025-04-03
Company data provided by crunchbase