Otterbein SeniorLife · 5 hours ago
Sales and Marketing Director
North Olmsted, Ohio
Full-time
Onsite
Director/ExecutiveOtterbein is a non-profit organization dedicated to providing senior housing options and services. They are seeking a Sales, Marketing and Communications Director to lead their marketing efforts, manage sales activities, and ensure occupancy objectives are met by nurturing relationships with prospective residents and their families.
Assisted LivingElder CareHealth CareHospitalNon ProfitNursing and Residential CareRehabilitationSocial Assistance
Responsibilities
Develop, maintain and execute a detailed “Marketing and Sales Plan” – inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs, etc.:
Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends
Develop and maintain sales funnels for independent living and assisted living prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction
Meet/exceed sales goals, including meet/exceed Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up and target ratios. This includes productive calls, effective appointments and tours, appointment to call ratio targets, sales closes, close to appointment ratios and move-ins
Optimize community census, financial results, and resident satisfaction for “Otterbein” independent living and assisted living residences
Coordinate and participate in promotional activities (open houses and events) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services
Represent Otterbein at various public functions, such as open houses, senior center/chamber/church/etc. seminars or meetings, and answering questions posed by persons interested in Otterbein
Conduct tours for potential residents and families
Formulate, direct, and coordinates marketing and promotional efforts
Work in conjunction with the Home Office Marketing Team, and the Otterbein resident events and program development teams; to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives and create leverage throughout the organization
Continually update the CRM, with all activity such as walk-ins, calls, letters, invitations, etc. and analyze and use data to drive sales results
Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare "Sales Funnel."
Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up
Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein
Qualification
Required
Proven track record of successful sales experience
B.S. in Marketing or Business Management preferred, or equivalent experience
Mission-driven passion for serving older adults
Ability to develop strategic and tactical sales plans to meet/exceed objectives
Excellent customer service skills, good judgement and decision-making skills
Excellent communication skills: listening, verbal and written
Must be detail oriented, able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis
Benefits
Medical Insurance with free virtual doctor visits
Vision & Dental Insurance
Pet Insurance
Life Insurance
Employee Assistance Program (EAP) for personal and professional support
401(k) Retirement Savings Plan with company match
Paid Time Off (PTO) that accrues immediately from day one
Paid Holidays for a healthy work-life balance
Access to DailyPay, enabling you to access up to 100% of your earned wages on a daily basis
Tuition Reimbursement up to $5,250 per year for ANY field of study
Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
Legal & Identity Theft Protection
University Partnerships with University of Cincinnati, University of Toledo, and Hondros College for exclusive tuition discounts
Multiple Partner Discounts available for various products and services through Access Perks
Access to 1,000s of hours of personal and professional development material through RightNow Media @ Work
Company
Otterbein SeniorLife
Otterbein SeniorLife offers a wide range of assisted living, rehabilitation, nursing care and home health care services.
Founded in 1912
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
J. Chris Green
Treasurer and Chief Financial Officer
Lois Mills
Vice Presdent HR/Chief People Officer
Recent News
2025-04-26
Cincinnati Business Courier
2025-01-06
2024-11-19
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