Chamberlain Group · 4 hours ago
Principal, Sr. Creative Strategist
Oak Brook, IL
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $209K/yr
6+ years expChamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. They are seeking a Principal, Sr. Creative Strategist to build performance creative strategies across various channels and drive creative testing and media buying collaboration. The role involves leading creative development for TikTok and managing conversion rate optimization initiatives for direct-to-consumer experiences.
ManufacturingSecuritySmart Home
Responsibilities
Build channel-specific performance creative strategies for DTC, TikTok, Meta, and CTV, aligned to audience segments and funnel stage
Own the creative testing roadmap (angles, hooks, formats, iterations) and drive a consistent ship cadence that compounds learnings
Serve as the bridge between creative development and media buying—translating performance data into actionable creative direction and translating creative intent into media-ready execution
Lead TikTok-native creative development (UGC/creator formats, scripting, product-in-context demos, proof/objection handling) and manage rapid refresh cycles
Partner with media buying teams to improve Meta delivery (including Andromeda-era dynamics) and CTV effectiveness through creative variant strategy and structured feedback loops
Own CRO collaboration for DTC: identify conversion barriers and ship improvements across landing/PDP experiences (message match, clarity, proof modules, offer framing, friction reduction)
Build and maintain a CRO test pipeline: prioritize hypotheses, align stakeholders, and support execution of A/B tests and iteration based on results
Guide CTV creative strategy (storytelling, sequencing, and message clarity) to support upper-funnel impact and downstream performance measurement
Establish operating rhythms that speed decisions (weekly creative + CRO performance readout) and clearly recommend scale/iterate/stop actions based on insights
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Qualification
Required
Bachelor's Degree
6+ years in performance creative strategy, growth marketing creative, or direct-response marketing in a DTC environment
2+ years earlier-career experience in hands-on performance marketing/media buying (Meta or TikTok required)
Demonstrated experience driving CRO outcomes for DTC (landing/PDP iteration and structured testing—A/B tests or equivalent experimentation—with measurable conversion lift)
Proven ability to translate both platform signals (delivery, engagement, conversion) and onsite signals (drop-off, scroll depth, module performance, objections) into clear creative/CRO actions
Strong creative briefing and production direction skills (objective, audience, promise, proof, objections, CTA, measurement plan)
Strong quantitative and qualitative judgment: can diagnose why performance is changing and recommend scale/iterate/stop decisions
Strong cross-functional communication skills; able to operate as the 'translator' between creatives, CRO stakeholders, and media buyers
Demonstrated understanding of Meta's modern delivery environment (including Andromeda-era dynamics) and how creative influences performance
Preferred
Experience with CTV creative sequencing, message testing, and cross-channel coordination (CTV → paid social → DTC)
Experience building scalable creator/UGC pipelines and modular creative systems
Experience collaborating with CRO and analytics teams using experimentation and behavioral insight tools
Experience in smart home, consumer electronics, or subscription-enabled ecosystems
Strong experimentation discipline and comfort with upper-funnel measurement limitations (incrementality-minded, directional learning)
Ability to connect brand storytelling and performance outcomes across channels and funnel stages
Benefits
Comprehensive benefits package
401k contribution
Short-term incentive plan
Company
Chamberlain Group
Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company.
5001-10000 employees
H1B Sponsorship
Chamberlain Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (28)
2023 (29)
2022 (27)
2021 (19)
2020 (18)
Funding
Current Stage
Late StageTotal Funding
unknown2021-09-07Acquired
Leadership Team
Jeffrey Meredith
Chief Executive Officer
Brian Boosi
EVP & Chief Financial Officer
Recent News
2026-01-14
Company data provided by crunchbase