Curaleaf · 23 hours ago
Director, Marketing Activation
Stamford, CT
Full-time
Onsite
Director/Executive
$140K/yr - $155K/yr
8+ years expCuraleaf is a leading global cannabis provider committed to quality and innovation. The Director of Marketing Activation will lead the strategy and execution of regional marketing activations, ensuring alignment with national brand initiatives and driving measurable commercial impact.
Alternative MedicineCannabisHealth CareMedical
Responsibilities
Own the end-to-end activation strategy across regions, translating national brand priorities into scalable, compliant field execution frameworks
Roll out activation standards, toolkits, and playbooks to ensure consistency across markets while allowing for local flexibility
Serve as a senior activation thought-partner to Brand, Trade Marketing, and Sales leadership
Lead, coach, and develop Regional Activation Managers and/or Field Execution teams
Set clear expectations, performance goals, and development plans for activation talent
Build a high-performing, collaborative team culture focused on impact, accountability, and continuous improvement
Oversee execution of regional marketing calendars, events, demos, pop-ups, and in-store activations
Ensure best-in-class merchandising, POS, and experiential execution across all channels and outlets
Act as the ultimate brand steward for field execution, ensuring standards are upheld across all activations
Partner closely with Sales, Brand Marketing, Trade Marketing, Compliance, and Operations to align priorities and execution
Influence internal stakeholders to drive focus on high-impact initiatives that support commercial objectives
Serve as a key liaison between national strategy and field realities, providing feedback and insights upward
Own and manage activation budgets at the regional level
Oversee agency partners, event vendors, and creative execution partners
Ensure budgets are allocated effectively to drive ROI and sales performance
Lead activation planning and execution for major promotions, seasonal moments, and product launches
Ensure sales teams and retail partners are equipped with the tools, assets, and training needed for successful execution
Measure activation success through sales performance, engagement metrics, and field feedback
Champion consumer-first activation thinking, grounded in 'retailtainment' and engaging in-store experiences
Ensure activations resonate with the target consumer while complying with all regulatory requirements
Drive innovation in how Curaleaf engages consumers at the point of sale
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field required
8–10+ years of experience in field marketing, activation, or shopper marketing
3–5+ years in a people leadership role
Proven experience working in or with highly regulated industries (cannabis strongly preferred)
Experience managing agencies, vendors, and large-scale activation budgets
Willingness to travel across multiple markets
Deep understanding of field marketing, experiential marketing, and retail activation
Strong people leader with proven experience managing and scaling teams
Highly organized with the ability to manage complex calendars, budgets, and stakeholders
Comfortable operating in highly regulated industries
Strategic thinker who can balance creativity with operational rigor
Commercially minded, with a clear understanding that sales performance validates activation success
Digitally savvy with experience leveraging tools and platforms for execution and reporting
Service-oriented leader who collaborates without territorial behavior
Preferred
MBA or advanced degree preferred
Benefits
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Company
Curaleaf
Curaleaf operates as a vertically integrated medical and wellness cannabis producer.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Needham BankBlackjack Collective,House Of HerbsCapStone Holdings
2025-10-14Post Ipo Debt· $100M
2025-01-31Post Ipo Debt· $67M
2024-11-06Post Ipo Debt· $40M
Leadership Team
Boris Jordan
Chief Executive Officer
Matt Darin
CEO
Recent News
New Cannabis Ventures
2026-01-23
2026-01-22
2026-01-22
Company data provided by crunchbase