Crayola · 23 hours ago
Associate Product Manager
Easton, PA
Full-time
Onsite
Entry Level
2+ years expCrayola is a company committed to creativity and sustainability, and they are seeking an Associate Product Manager. This role involves supporting the business management of assigned platform product segments, implementing marketing plans, and collaborating with cross-functional teams to drive product innovation and profitability.
ConsumerEnvironmental ConsultingSocial
Responsibilities
Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans
Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses
Collects and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data
Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications
Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses
Provides budget management support
Coordinates and manages cross-functional team activities/collaboration
Provides support and information for key U.S. & International account programs, promotions
Qualification
Required
2+ years marketing experience preferably in CPG, toy company or consumer marketing work
Bachelor's degree required in business field, preferably with a Marketing concentration
Strong demonstrated levels of accomplishments and business results
Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes
Good organizational skills with ability to manage several projects
General business management skills
Strong communication and presentation skills, with ability to lead cross-functional team
Strong business analytical skills, resourceful, results driven
Innovative thinker
Needs some supervision; self starter
Preferred
MBA preferred
Benefits
Free Admission to Crayola Experience for Employees
Community Volunteerism Opportunities
Annual Bonus Potential for all Full-Time Employees
Company Matched 401k & Employee Value Sharing Plan
Comprehensive Healthcare Benefits for Eligible Employees
Education Assistance Program
Wellness Programs
Employee Resource Groups
Generous Product Discounts Onsite & Online
Company Sponsored Employee Events
Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment
Company
Crayola
An American handicraft company, specializing in artists' supplies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Pete Ruggiero
President and CEO
Steve Hoff
Executive Vice President & Chief Financial Officer
Recent News
Markets | Mail Online
2026-02-03
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2026-02-02
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