Samsung Ads · 1 hour ago
Category Analyst, XR/PC Internship
6625 Excellence Way, Plano, TX, USA
Internship
Onsite
InternSamsung Electronics America, Inc. is now accepting applications for its Summer 2026 Intern Program. As an XR/PC Category Analyst Intern, you will support the successful launch of the Galaxy XR product line by analyzing market trends, gathering competitor insights, and evaluating launch performance.
Marketing & Advertising
No H1B
Responsibilities
Track and analyze key launch performance indicators (sell-in, sell-out, returns, traffic/conversion signals, promo efficiency) to assess Galaxy XR launch health
Recommend corrective actions to optimize performance
Conduct ongoing competitor tracking and analysis for the XR and PC categories
Analyze pricing moves, promotional strategies, retail footprints, and product feature differentiation
Support end-to-end planning for Galaxy XR expansion at Retail (e.g., Best Buy)
Ensure readiness across merchandising, inventory flows, training, demo experiences, and execution timelines
Build a structured post-launch assessment of the Warby Parker partnership
Identify key learnings, consumer feedback themes, and opportunities to improve product-market fit and engagement
Evaluate and recommend improvements to the full consumer journey—from awareness to in-store demo to purchase
Ensure retail execution delivers a premium XR experience aligned with Samsung brand expectations
Coordinate with Product, Marketing, Sales, Retail Operations, Finance, and Partner teams to align key inputs
Ensure launch/expansion deliverables are executed on time
Deliver a go-forward strategy roadmap identifying key initiatives to accelerate adoption and improve engagement
Qualification
Required
Currently enrolled as an undergraduate student (or recent graduate)
Proficiency in tools to manage launch planning and track progress
Expertise in using PowerPoint to create compelling presentations for stakeholders
Proficiency in using tools like Excel, Tableau, or Power BI for data visualization and analysis
Ability to interpret financial statements and key performance indicators to assess market performance and profitability
Market Research and Analysis Expertise
Launch Planning and Stakeholder Collaboration
Data Analysis and Interpretation Skills
Strong Communication Skills
Preferred
Academic fields of study: Business Management, Finance, or related field preferred
Seniors or recent graduates preferred
Company
Samsung Ads
Samsung Ads helps consumers discover relevant content and brands across Smart TVs, mobile, and desktop.
Founded in 2015
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kimberly Lauterbach
Head Of Business Operations
Recent News
2025-12-16
2025-12-15
Company data provided by crunchbase