Lennar · 2 hours ago
Regional Organic Content Specialist
Tampa, FL (Job Posting Location)
Full-time
Onsite
Entry, Mid Level
2+ years expLennar is one of the nation's leading homebuilders, dedicated to creating extraordinary experiences for their Homeowners, Communities, and Associates. The Regional Organic Content Specialist is responsible for managing non-paid content across various digital platforms, ensuring alignment with brand goals while engaging regional audiences and optimizing visibility through performance analysis.
ConstructionLifestyleReal Estate
Responsibilities
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning
Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr
Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner
Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions
Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team
Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy
Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement
Qualification
Required
Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
Minimum 2-4 years of experience is required
Proven work experience as a Social Media Content Coordinator
Computer skills and competencies are required
Strong organizational and time management skills; able to manage multiple deadlines across various job types
Knowledge of Microsoft office applications is required
Knowledge of Canva is required
Preferred
Knowledge of Meta and social sites is a plus
Knowledge of Sprinkler is a plus
Benefits
Robust health insurance plans, including Medical, Dental, and Vision coverage
401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Significant Home Purchase Discounts
Everyone’s Included Day
Company
Lennar
Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$747.2MKey Investors
Berkshire Hathaway
2025-05-12Post Ipo Debt· $700M
2023-08-14Post Ipo Equity· $17.2M
2014-01-02Post Ipo Debt· $30M
Leadership Team
B
Bruce E. Gross
CEO Lennar Financial Services
Stuart Miller
Co-Chief Executive Officer
Recent News
Business Wire
2026-01-09
Talk Business & Politics
2026-01-07
2026-01-06
Company data provided by crunchbase