IntelliShift · 21 hours ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $115K/yr
6+ years expIntelliShift is seeking a strategic and hands-on Demand Generation Manager to join their marketing team. This role is responsible for developing and executing demand generation programs that drive booked meetings, pipeline, and revenue, while collaborating with various teams to align on goals and messaging.
Business IntelligenceComputerGPSSoftware
Responsibilities
Partner closely with key stakeholders, including our head of marketing operations, to ensure alignment on strategy, campaign launches, timelines, resources, process definitions, messaging, and KPIs
Develop programs tailored to multi-persona buying groups across operations, safety, finance, and executive stakeholders
Translate ICP insights into targeted messaging, offers, and campaign orchestration across the buyer journey
Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey
Design and executive demand gen strategy and tactics. Clearly communicate the creating and capturing demand gen strategy and puts together goals and project plans that align to company goals
Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue using blended attribution modeling and tracking. Advise on the effectiveness and future direction of campaigns and spend
Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc
Lead the design and execution of our ABM strategy - focused on our target ICP accounts, build the program elements of include the audience segmentation channels used, intended audience actions, sales actions, and performance measurement
Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs
Partner closely with Revenue Operations to ensure clean data, attribution integrity, funnel visibility, and consistent definitions across marketing and sales
Hands-on experience with marketing automation, CRM, intent data, and attribution tools (e.g., HubSpot/Marketo, Salesforce, attribution platforms, intent data)
Qualification
Required
A minimum of 6 years of experience in demand generation or growth marketing roles with increasing levels of responsibility and ownership of outcomes
A demonstratable record of pipeline performance, campaign execution and analysis, ability to manage a budget to the penny
A strong understanding of the difference between lead gen and demand gen strategies and proven experience in successfully creating and capturing demand
Strong project and peer management skills to get everyone on the same page to execute, in fast-paced, innovative SaaS environment
Excellent communication and change management skills to effectively educate internal teams on the strategy, our goals, and how we will execute
A bias towards action, accountability and a willingness to dive in
Ability to lead and manage multiple projects at the same time in a fast-paced environment
Time in seat with Hubspot, Pardot or similar marketing automation programs
A high degree of comfort in Salesforce with the ability to build critical reporting
Benefits
Company-subsidized medical, dental, and vision insurance for all FT employees
401K with a 4% company contribution
Flexible PTO
Company
IntelliShift
Intellishift is a software company that connects vehicle and asset operations. It is a sub-organization of Vehicle Tracking Solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
LLR Partners
2021-06-01Private Equity
Leadership Team
John Cunningham
Chief Executive Officer
Ryan Wilkinson
Chief Operating Officer
Recent News
2025-02-11
2024-04-10
2024-04-10
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