McDonald's · 15 hours ago
Sr Manager, Campaigns
Chicago, IL
Full-time
Hybrid
Senior Level
$153K/yr - $191K/yr
7+ years expMcDonald's is one of the most recognized brands in the world, serving millions of customers daily. The Senior Manager, Brand Content & Culture is responsible for driving value storytelling in the U.S. market through strategic leadership and cross-functional alignment for key value portfolio programs.
Restaurants
Responsibilities
Lead the end-to-end strategic development of U.S. value campaigns, including McValue Evolution, Monopoly, and Digital Value initiatives
Translate business objectives, data, and fan insights into compelling marketing strategies and culturally resonant creative platforms
Partner with cross functional teams to ensure strategies ladder to system priorities and are executable across channels
Serve as the strategic point of contact for agency partners, guiding brief development, creative iteration, and integrated campaign orchestration
Oversee campaign planning across touchpoints including paid and owned channels
Drive alignment across internal teams and franchisee committees, articulating a clear point of view and navigating stakeholders toward informed decisions
Collaborate closely with the Media team to optimize channel strategy and ensure value messaging reaches fans in meaningful, culturally relevant ways
Partner with the Digital team to strengthen loyalty, pricing, offer strategy, and CRM integration within value campaigns
Manage and coach direct reports, providing clear expectations, actionable feedback, and growth-oriented development plans
Foster a culture of curiosity, creativity, and operational excellence within the Brand Content & Culture team
Champion cross team collaboration and elevate the role of fan led insight into all creative and strategic outputs
Uphold McDonald’s brand standards and ensure all value work is anchored in fan truths, cultural relevance, and system ambition
Proactively identify emerging cultural, social, and category trends that can inform value storytelling and drive differentiation
Evaluate creative work with a strong POV, ensuring the work is bold, clear, and aligned with the McDonald’s Feel-good creative ambition
Qualification
Required
7–9+ years of marketing, brand strategy, or integrated campaign leadership experience (QSR, consumer, retail, or agency experience preferred)
Proven experience leading large, cross functional initiatives and high visibility campaigns
Strong strategic thinker with the ability to translate insights into effective creative briefs and breakthrough work
Outstanding communication and storytelling skills; able to influence at all levels
Experience managing and developing talent
Comfortable navigating fast paced environments, multiple stakeholders, and evolving priorities
Deep curiosity about culture, creativity, and consumer behavior
Benefits
Sabbatical program
Tuition assistance
Flexible work arrangements
Company
McDonald's
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries.
10001+ employees
H1B Sponsorship
McDonald's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (61)
2024 (77)
2023 (37)
2022 (31)
2021 (60)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Darryl Webb
Multi Unit Franchise Owner - President / CEO
Douglas Gehrig
CEO
Recent News
2025-10-07
The Motley Fool
2025-10-07
Company data provided by crunchbase