Systems, LLC - Poweramp | DLM · 12 hours ago
Sr. Product Marketing Manager - Subscription Lifecycle
Oak Brook, IL
Full-time
Onsite
Senior Level
$130K/yr - $209K/yr
7+ years expChamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. They are seeking a Sr. Product Marketing Manager to own the end-to-end lifecycle strategy and roadmap focused on subscription monetization, ensuring effective onboarding, engagement, and retention of subscribers.
Building MaterialIndustrial EngineeringManufacturing
Responsibilities
Own the end-to-end lifecycle strategy and roadmap focused on subscription monetization, including onboarding, activation, engagement, renewal, churn prevention, and winback
Define the lifecycle messaging architecture (value props, proof, objections, Calls-To-Action) that clarifies “why subscribe” by audience segment and lifecycle stage
Partner with Central Marketing Lifecycle/CRM to translate strategy into executable journeys: define requirements, triggers, targeting rules, creative needs, and success metrics
Build and maintain a structured experimentation agenda (hypotheses, prioritization, test plans) to improve attach, trial-to-paid conversion, upgrades, and retention; document learnings and next actions
Develop segmentation and journey strategy using customer behavior, product ownership, and intent signals; align with Analytics and Product on data availability and instrumentation needs
Partner cross-functionally with Product, CX, and Legal/Privacy to ensure lifecycle communications are accurate, compliant, and aligned to product reality and customer experience
Establish operating rhythms and reporting (weekly/monthly readouts) that connect lifecycle performance to decisions, tradeoffs, and roadmap updates
Contribute to annual and quarterly planning by identifying lifecycle growth opportunities, resource needs, and expected impact to subscription revenue
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Qualification
Required
Bachelor's Degree
7+ years in lifecycle strategy, CRM strategy, retention, subscription growth, or product marketing (consumer preferred)
Demonstrated experience building lifecycle strategies that measurably improved subscription attach, trial-to-paid conversion, upgrades, and/or retention
Experience partnering with a centralized CRM execution team (or agency) to launch multi-step journeys across email/push/in-app, with clear requirements and performance targets
Experience designing and leading an experimentation agenda (hypothesis writing, prioritization, test design, results interpretation)
Strong subscription messaging and positioning skills: can simplify complex value into clear, customer-relevant benefits across lifecycle stages
Analytical mindset and Key Performance Indicator fluency (cohort retention, churn drivers, attach rates, conversion funnels); can translate insights into roadmap decisions
Strong cross-functional influence and stakeholder management across Product, Analytics, Creative, Legal/Privacy, and Central Marketing execution teams
Strong written and verbal communication skills, including executive-ready performance narratives and decision recommendations
Preferred
Experience in smart home, connected devices, consumer apps, and/or subscription services (hardware, software, services ecosystems)
Experience with lifecycle personalization/segmentation using behavioral and product telemetry signals
Experience launching lifecycle programs that incorporate offers, education, and feature adoption to improve long-term retention
Familiarity collaborating on in-app messaging and paywall/upgrade experiences with Product teams
Strong experimentation discipline (including incrementality-minded thinking where feasible) and comfort operating with attribution limitations
Comfort building lightweight lifecycle 'systems' (messaging frameworks, decision logs, brief templates) that increase speed and consistency across teams
Benefits
Comprehensive benefits package
401k contribution
Short-term incentive plan
Company
Systems, LLC - Poweramp | DLM
Systems is a leader in the design and manufacturing of loading dock levelers and equipment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michelle Dellemann
CFO
Ted Jackovich, Jr.
Human Resources Business Partner
Company data provided by crunchbase