Guardian Life · 12 hours ago
In-House Agency Account Lead
New York
Full-time
Hybrid
Senior Level, Lead/Staff
$103K/yr - $170K/yr
8+ years expGuardian Life is a leading insurance company, seeking an In-House Agency Account Lead to serve as the primary agency partner to Marketing for integrated campaigns. The role involves strategic account leadership, program oversight, and collaboration with marketing stakeholders to ensure effective campaign execution.
DentalFinancial ServicesHardwareInsuranceLife Insurance
No H1B
U.S. Citizen Only
Responsibilities
Serve as the primary agency partner for FPRS/CSWM marketing stakeholders, owning the relationship and acting as a trusted strategic advisor
Maintain a 360-degree, portfolio-level view of integrated, cross-channel campaigns supporting FPRS/CSWM, connecting initiatives across teams and workstreams even when not the direct project owner
Ensure campaigns are aligned to business objectives, audiences and performance goals
Guide prioritization across initiatives, surfacing implications, risks, and tradeoffs to help teams and stakeholders focus on the highest-impact work
Act as an agency-style account planner, bringing a strategic lens to integrated, multi-channel campaign development
Partner with Marketing to shape and refine creative briefs, ensuring clarity on audience, insight, objectives, success metrics, and constraints
Pressure-test assumptions, messaging approach, and channel strategy before work enters execution
Translate business and marketing objectives into clear, insight-driven briefs and campaign plans that align with teams around a cohesive approach
Provide program-level oversight for complex, multi-workstream campaigns, ensuring clarity on scope, roles, dependencies and sequencing
Balance near-term delivery with longer-term road mapping to support evolving priorities
Drive proactive communication through planning and status forums, identifying risks early and managing tradeoffs to keep work moving forward
Partner closely with Creative Project Management to ensure work is well-defined, aligned, and positioned for successful execution
Partner with analytics and measurement teams to understand performance and effectiveness of integrated, cross-channel campaigns
Use insights and learnings to inform optimization recommendations and future campaign planning
Contribute to ongoing improvements in agency processes, ways of working, and stakeholder engagement
Qualification
Required
8+ years of experience in account management, account planning, integrated campaign leadership at an external or in-house agency
Proven experience leading complex, cross-channel, campaign initiatives in a matrixed environment
Strong strategic thinking skills with the ability to connect campaign work to business outcomes
Demonstrated ability to manage multiple workstreams, stakeholders, and priorities simultaneously
Experience working across paid, owned, and earned channels
Highly organized, proactive, and comfortable operating in ambiguity
Strong communication and relationship-building skills, with the ability to influence without direct authority
Preferred
Experience in financial services, insurance, or other regulated industries
Benefits
Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Company
Guardian Life
Guardian Life Insurance Company of America (Guardian) is one of the country’s leading mutual insurers.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-08-23Non Equity Assistance
Leadership Team
Andrew McMahon
Chairman and CEO
Michael Prestileo
Chief Strategy Officer
Recent News
2025-12-11
Company data provided by crunchbase