Affinity Solutions · 14 hours ago
Senior Partner, Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $125K/yr
5+ years expAffinity Solutions is the leading consumer purchase insights company, providing a complete view of U.S. and U.K. consumer spending. They are seeking a Senior Partner Marketing Manager to execute co-marketing, partner enablement, and go-to-market programs, collaborating with various internal teams to drive revenue growth and support partner sales initiatives.
AnalyticsBrand MarketingFinanceMarketing
Responsibilities
Assist in developing Affinity’s partner marketing strategy across data platforms, media partners, retail media networks, and MarTech/AdTech ecosystems
Support the development and execution of annual and quarterly co-marketing plans with key partners
Help shape and manage joint value propositions and messaging frameworks; co-sell narratives tailored to each partner type
Partner with Content Marketing and Data Analytics to drive communications and content strategies for key strategic partners that empower channel sales leveraging Affinity’s data and insights
Serve as a central coordinator for partner GTM launches, ensuring alignment on messaging and timing across announcements, partner training requirements, sales materials, and case studies
Act as the liaison between internal teams and partners to coordinate co-sponsored events, thought leadership, partner spotlights, and cross-channel marketing efforts that drive awareness and adoption
Help coordinate in-person event opportunities that drive partner sales engagement and channel sales
Build and maintain partner toolkits, brand guidelines, and self-service sales assets (one-pagers, decks, demo scripts, FAQs) to support partner sales cycles
Coordinate training and develop supporting materials for partner sales, account teams, and field organizations
Guide brand governance across partner enablement by establishing clear guardrails, review processes, and consistent visual and narrative standards for all partner and co-branded materials
Define KPIs for partner programs (awareness, adoption, pipeline influence, co-marketing performance)
Work with marketing counterparts to analyze program results and optimize campaigns based on partner performance and industry trends
Maintain dashboards and reporting to track ROI of partner marketing investments
Qualification
Required
5-7+ years in partner marketing, channel marketing, or B2B partnerships in AdTech, MarTech, or data-driven media
Deep experience working with ecosystem partners (DSPs, social platforms, retail media networks, identity/data partners)
Strong GTM ownership: messaging, content, enablement, and launch planning
Exceptional project management and cross-functional communication skills
Ability to translate technical data products into clear, compelling partner value propositions
Experience managing co-marketing timelines and governance processes
Strong writing and content creation experience (decks, thought leadership, enablement packs)
Ability to manage multiple partners, priorities, and stakeholders with ease
Creative thinking, operational rigor, and a bias for action
Benefits
Generous employer contribution for medical, dental, and vision
Company paid holidays
Wellness time off
Other wellness benefits
Employee discounts
Employer paid life insurance
Employer-matched 401K Plan
Unlimited vacation days
Company
Affinity Solutions
Affinity Solutions offers technology, analytics, data processing, and business services for customers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$35.5MKey Investors
Chestnut Hill Ventures
2013-06-10Series Unknown· $21M
2012-06-27Series Unknown· $14.5M
2011-07-27Private Equity
Leadership Team
Ken Barbieri
SVP, Business Development
Mike Biamonte
Chief Innovation Officer
Recent News
Gifts & Decorative Accessories
2025-10-11
2025-10-09
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