Aircraft Performance Group · 6 hours ago
Lead Generation Manager
DFW Metroplex
Full-time
Onsite
Mid Level
3+ years expAircraft Performance Group (APG) is a flight operations performance engineering firm specializing in aviation software solutions. They are seeking a results-driven Lead Generation Manager to rebuild and scale their demand generation efforts and support product expansion and lead pipeline restoration.
AerospaceAir TransportationInformation TechnologySoftware
Responsibilities
Own and execute inbound and outbound lead generation programs across digital channels including website, email campaigns, paid media, webinars, demos, and industry events
Build and scale qualified pipeline to support APG product growth, including the launch new products
Continuously optimize lead quality, volume, and conversion through data-driven experimentation
Serve as the primary owner of HubSpot, including: Lead capture, scoring, and lifecycle management
Automated workflows and nurture campaigns
Campaign tracking, attribution, and reporting dashboards
Ensure accurate data hygiene and alignment between marketing and sales processes
Execute product launch campaigns in coordination with external marketing agencies and internal stakeholders
Collaborate on landing pages, messaging, and campaign assets
Monitor campaign performance and optimize based on CPL, MQL quality, and conversion metrics
Partner closely with sales to define Ideal Customer Profiles (ICPs) and qualification criteria
Ensure timely lead follow-up and adherence to SLAs
Gather sales feedback to refine targeting, messaging, and nurturing strategies
Track and report on key performance indicators including: Lead volume and source performance, MQL to SQL conversion rates, Marketing-sourced and influenced pipeline
Provide clear visibility into ROI and funnel performance
Qualification
Required
3–6 years of experience in B2B lead generation or demand generation roles (SaaS preferred)
Demonstrated hands-on experience using HubSpot as a CRM and marketing automation platform
Proven track record of increasing inbound qualified leads and improving conversion rates
Strong analytical skills with the ability to translate data into actionable insights
Experience working cross-functionally with sales teams
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Preferred
Experience in aviation, aerospace, or other highly regulated B2B industries
Familiarity with long sales cycles and high-consideration purchasing processes
Experience managing or working alongside external marketing agencies
Exposure to LinkedIn Ads, Google Ads, and webinar-based lead generation
Company
Aircraft Performance Group
Aircraft Performance Group (APG) is a flight operations engineering firm based in Castle Rock, Colorado and founded in 1999.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-01-14Acquired
Leadership Team
Jeff Anderson
CTO R3PI
Recent News
Company data provided by crunchbase