Earnix · 14 hours ago
Director of Customer Marketing
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$160K/yr - $175K/yr
10+ years expEarnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. The Director of Customer Marketing will define, execute and lead Earnix’s global customer marketing strategy, focusing on customer advocacy, engagement, retention, and expansion within the B2B SaaS and enterprise technology sectors.
AnalyticsFinanceFinancial ServicesPredictive AnalyticsSaaSSoftware
Responsibilities
Architect, execute and scale Earnix’s customer advocacy program, including case studies, testimonials, references, and speaker engagements
Working closely with Customer Success, build and nurture an active customer community, both virtual and in‑person, to support peer learning and engagement
Architect and execute new Customer Advisory board to empower customer champions to shape new offerings and amplify Earnix’s presence in the industry
Partner with Customer Success and Sales to design lifecycle marketing programs that help customers onboard effectively, expand usage, deepen value, and renew with confidence
Develop targeted campaigns that support multi‑product adoption and growth within enterprise accounts
Work closely with Corp Communications to develop customer driven content to improve performance of organic channels (e.g. social media, thought leadership, media, etc)
Analyze customer insights and usage data to uncover opportunities for proactive engagement
Partner with product marketing and customer success to support end‑to‑end customer communications, including product launch messaging, newsletters, roadmap highlights, and executive‑level updates
Ensure consistent, high‑quality touchpoints across channels that keep customers aligned with Earnix’s innovation and value
Establish programs to gather, analyze, and distribute customer feedback across Product, Customer Success, Sales, Marketing and Executive leadership (e.g. win/loss reports, customer satisfaction surveys, etc)
Use insights to influence product development, marketing strategy, and customer experience improvements
Partner closely with Product Marketing to translate customer insights into differentiated messaging
Support the strategy and execution of customer events, including Earnix’s flagship user conference, advisory boards, customer roundtables, and regional workshops
Working closely with Customer Success and Sales, design and deliver exceptional customer experiences that strengthen loyalty and highlight Earnix’s impact
Work closely with Sales, Customer Success, Product, and Marketing leadership to deliver unified, customer‑centered programs
Serve as the internal advocate for customer needs, expectations, and success
Qualification
Required
10+ years of experience in B2B marketing, with 5+ years specifically in customer marketing, lifecycle marketing, or advocacy
Proven ability to establish and drive success in a functional role; prioritization, focus and execution
Demonstrated success driving advocacy, retention, adoption, and expansion in SaaS or enterprise software; insurance, Insurtech, financial services a plus
Experience engaging and interviewing technical, analytical, and enterprise-level audiences; insurance, banking, or data/analytics/AI backgrounds are a plus
Exceptional storyteller with the ability to translate complex value into compelling narratives and customer-ready messaging; content writing a plus
Strong cross-functional collaborator with experience working directly with Sales, CS, and Product
Data-driven decision maker who uses insights to shape strategy and measure impact
Comfortable building new programs from scratch as well as working with cross functional teams to clarity roles and help optimize established programs
Excellent communicator capable of engaging both executive-level customers and internal stakeholders
Preferred
Experience with AI to drive customer marketing program, insights, messaging and content is a plus
Company
Earnix
Earnix is an analytical enterprise platform for pricing analytics and optimization used by insurance and retail banking organizations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$100.5MKey Investors
Jerusalem Venture Partners (JVP)Insight Partners
2025-09-08Secondary Market
2021-02-21Series Unknown· $75M
2017-01-30Series Unknown· $13.5M
Leadership Team
Robin Gilthorpe
Chief Executive Officer
Beeri Mart
Chief Product Officer
Recent News
2025-11-15
FinTech Global
2025-10-20
Company data provided by crunchbase