Avive Solutions Inc. · 15 hours ago
Growth Marketing Manager (Northeast)
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expAvive Solutions, Inc. is a growth stage company focused on revolutionizing cardiac arrest response through innovative AED technology and software solutions. The Growth Marketing Manager will execute digital demand generation strategies and local market activations to drive pipeline growth and support sales efforts in the Northeast territory.
Health CareMedical DeviceWellness
Responsibilities
Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets
Build and deploy regional playbooks that include:
Local media outreach
Community events and activations (e.g., CPR training, product demos)
Co-branded campaigns with customers or civic partners
Referral and advocacy programs tailored by market
Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support
Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.)
Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.)
Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows
Partner with Product Marketing to turn messaging into compelling, conversion-oriented content
Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners
Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments
Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns
Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics
Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution)
Implement testing and learning processes for continuous improvement of both national and localized campaigns
Qualification
Required
5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries
Proven track record in designing and executing high-performing, multi-channel lead generation campaigns
Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives
Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta)
Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners
Analytical and metrics-driven with a bias for action and experimentation
Passion for mission-driven work and community impact
Preferred
Experience working with connected tech-driven products or connected healthcare solutions
Proficiency in designing for responsive websites, social media content, and performance marketing
Knowledge of UX/UI design and wireframing
Company
Avive Solutions Inc.
Avive Solutions, Inc.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$89.95MKey Investors
IrishAngelsGreenbox Venture Partners
2024-02-14Series B· $56.5M
2022-03-16Series A· $22M
2021-08-04Seed
Leadership Team
Katerina Miras
VP of Marketing
Recent News
Company data provided by crunchbase