Fleet Feet · 4 hours ago
Social Media Specialist
Carrboro, NC
Full-time
Hybrid
Entry, Mid Level
1+ years expFleet Feet is hiring a Social Media Specialist to help scale our organic social and influencer ecosystem through creator partnerships and content execution. This role focuses on executing social strategy, managing creator relationships, and optimizing channel engagement to drive community interaction and brand impact.
Retail
Responsibilities
Execute the day-to-day operations of Fleet Feet’s tiered influencer program (micro macro), aligned to defined audience segments and vendor partners
Source, vet, and manage creator relationships in support of brand campaigns, vendor partnerships, and evergreen content needs
Translate strategic direction into clear creator briefs, timelines, and deliverables
Manage creator communication, deliverable tracking, usage rights, and deadlines
Support onboarding, pilot execution, and workflows within Fleet Feet’s influencer marketing platform
Track creator performance and surface insights and optimization recommendations
Own consistent execution of Fleet Feet’s native content pipeline across priority platforms, with an emphasis on TikTok and Instagram Reels
Execute recurring content series, creator-led formats, and evergreen programming
Support testing of TikTok-native formats and help scale top performers into repeatable content pillars
Create and edit social-first, in-app content (primarily TikTok and Instagram Reels), including short-form video, captions, and light motion or text overlays
Occasionally appear on camera for social content when appropriate (e.g., trends, explainers, POV moments), with support and direction from the Social Manager
Ensure content feels native to each platform—prioritizing strong hooks, pacing, and storytelling optimized for organic performance
Execute rapid-turn content activations leveraging an ad hoc content budget, responding to trends, cultural moments, and community stories
Act as a point of connection between the brand social team and Fleet Feet’s store community, helping close the loop between local insights and national storytelling
Support ongoing community management across Fleet Feet’s social channels by actively engaging with comments, DMs, and mentions
Help foster meaningful two-way conversations with our audience, prioritizing responses that build trust, credibility, and brand affinity
Identify high-engagement community members and creators for potential amplification or future partnerships
Identify, source, and scale high-performing store-generated content across Fleet Feet’s local network
Partner with stores to surface authentic community stories, product moments, events, and local voices
Help establish clear guardrails and lightweight best practices that empower stores to create social-first content
Use ad hoc content budget and test-and-learn initiatives to identify and elevate store-level content leaders
Collaborate with the Social Manager to turn standout store content into repeatable or scalable formats across owned channels
Act as a point of connection between the brand social team and Fleet Feet’s store community, helping close the loop between local insights and national storytelling
Share performance insights, content examples, and learnings back to internal partners to encourage stronger store participation
Support internal education efforts by surfacing examples of what’s working and why across social channels
Qualification
Required
1–4 years of experience in social media, influencer marketing, or creator partnerships
Strong fluency in TikTok, Instagram, Facebook, YouTube and creator culture
Experience communicating with creators or influencers
Sharp instincts for what makes content perform organically
Highly organized with strong project management and multi-tasking skills
Comfortable executing in a fast-paced, test-and-learn environment
Demonstrates the ability to thoughtfully onboard—taking the time to understand Fleet Feet's franchise and corporate structure, internal decision-making, and partner relationships in order to drive effective, long-term impact
Communicates professionally with various departments (creative, senior leadership, franchise owners, vendor partners, customers, etc.)
Demonstrates a passion for the mission and core values at Fleet Feet and its initiatives, activities, and functions
Preferred
Experience with influencer marketing platforms a plus
Familiarity with paid amplification or creator whitelisting a plus
Background in fitness, running, or athletic communities a plus
Experience supporting multi-location or franchise brands a plus
Company
Fleet Feet
At Fleet Feet we believe that running has the power to change everything, and we work hard every day to bring this vision to life.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Joey Pointer
President and CEO; Member of Board of Directors
Roger Willis
Interim Chief Financial Officer
Company data provided by crunchbase