Schaefer Advertising Co. · 17 hours ago
Digital Media Campaign Strategist
Fort Worth, TX
Full-time
Hybrid
Mid Level
3+ years expSchaefer Advertising Co. is a dynamic agency dedicated to fostering a collaborative and supportive environment. They are seeking a Digital Media Campaign Strategist to plan, execute, and optimize digital campaigns across key verticals, focusing on turning media investments into meaningful business outcomes.
Advertising
Responsibilities
The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients. Planning and buying will be executed with the oversight of media leadership and in conjunction with Account Service, Digital Media and external partners
Develop and launch multichannel digital strategies aligned to client goals
Partner with Account Service, Media Leadership, and external partners to shape campaign approach
Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI
A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic, streaming, publication and other emerging tactics with input from leadership and the team
This management includes the daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment
This person will monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. They will conduct competitive and market analysis, implement creative and audience testing
The Digital Media Campaign Strategist will contribute to campaign analytics report development by providing thoughtful insights and recommendations based on the campaign knowledge and expertise within the campaign tactic
Able to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way
Support live client meetings by addressing data-related questions and providing clarification on performance trends
Demonstrates professionalism and confidence when presenting or speaking in client-facing settings
Support training and development of junior team members through knowledge sharing, QA and best-practice guidance
Contribute to process improvements that increase efficiency, consistency and campaign quality
Serve as a subject-matter resource for platform updates, new capabilities and emerging trends
Qualification
Required
At least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics
Additional experience in paid search, programmatic and streaming channels
Experience in an agency or platform environment
Solid understanding of how digital platforms connect, including Google Ads, GA4, Google Tag Manager, CRM or audience platforms
Experience managing display or programmatic campaigns
Working with automation and AI-driven bidding tools
Handling monthly budgets of $10,000 or more
Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting
Ability to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way
Demonstrates professionalism and confidence when presenting or speaking in client-facing settings
Support training and development of junior team members through knowledge sharing, QA and best-practice guidance
Contribute to process improvements that increase efficiency, consistency and campaign quality
Preferred
Experience managing display or programmatic campaigns
Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting
Benefits
401k with 3% Employer Contribution
Health, Dental, Vision, and Life Insurance
Generous Holiday Schedule and PTO Program
Annual Incentive Program
Supportive Parental Leave Program
“Make Life Better” Paid Volunteer and Community Service Program
Dog Friendly Office
Hybrid Work Week M-Th in office, Fri WFH
No Work on Your Birthday
Fun Company Events
Voted Blest Places to Work Fort Worth
Voted Best Places for Working Parents
Company
Schaefer Advertising Co.
To start with, we believe sound strategy is all-powerful and without it, marketing can be a risky endeavor.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ken Schaefer
President and CEO
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