Vertex Education · 10 hours ago
Director of Marketing
Chandler, AZ
Full-time
Hybrid
Director/Executive
7+ years expVertex Education is a purpose-led education services provider dedicated to changing lives through education. The Director of Marketing will be responsible for building and improving a high-performance student acquisition engine, managing both internal teams and external agencies to achieve enrollment targets and maximize marketing ROI.
Continuing EducationEducationManagement Information Systems
Hiring Manager
John Shreve
Responsibilities
Own student acquisition outcomes across all paid and organic channels by setting clear ROI, cost-per-inquiry, and cost-per-enrolled-student targets aligned to enrollment goals
Lead and manage external performance marketing agencies and vendors, defining expectations, prioritizing optimization efforts, and holding partners accountable for results, spend efficiency, and delivery
Manage marketing budget allocation and reallocation decisions using performance data, ensuring resources are continuously shifted toward the highest-impact channels and tactics
Establish a disciplined performance and reporting cadence, ensuring accurate attribution, clear insight into funnel performance, and timely escalation when results fall short
Own end-to-end visibility and optimization of the student enrollment funnel, from first inquiry through enrollment, identifying friction points and directing actions to improve conversion and speed to enrollment
Lead rigorous analysis of marketing and enrollment performance data, ensuring insights from CRM, analytics platforms, and internal systems are accurate, trusted, and used to drive decisions
Translate data into clear priorities and directives for internal teams and agency partners, ensuring optimization efforts are focused on the highest-impact opportunities
Deliver clear, concise performance insights to senior leadership, connecting funnel metrics to enrollment outcomes, budget decisions, and operational improvements
Establish and enforce a structured, high-tempo testing framework across channels, ensuring continuous experimentation in creative, messaging, targeting, and offers to improve conversion performance
Direct agency and internal teams to design and prioritize tests within defined guardrails, balancing speed, cost discipline, and enrollment impact
Ensure learnings from all tests are captured, synthesized, and translated into clear playbooks that inform future campaign strategy, budget allocation, and creative standards
Lead a regular optimization cadence, using performance reviews to drive decisions, course-correct underperforming approaches, and reinforce accountability for results
Own the marketing operating system by establishing clear project management processes, intake and prioritization frameworks, and execution standards that keep initiatives moving from strategy to launch on time and on target
Set and enforce a disciplined planning and delivery cadence, ensuring priorities are clear, dependencies are actively managed, and teams are focused on the work that most directly impacts enrollment
Lead and develop the marketing team by defining roles, responsibilities, and accountability structures that support efficient execution and consistent performance
Serve as the primary marketing lead for public relations and crisis communications, ensuring messaging is coordinated, timely, and aligned with brand and leadership priorities
Qualification
Required
7+ years of progressive marketing experience with direct accountability for customer or enrollment acquisition outcomes in a performance-driven environment
Proven experience owning marketing ROI and funnel performance, including setting targets, governing budgets, and reallocating spend based on results
Demonstrated success leading and managing external marketing agencies or vendors, holding partners accountable for performance, optimization, and delivery
Strong marketing operations and project management capability, including prioritization, workflow design, dependency management, and on-time execution across multiple initiatives
Experience leading and developing marketing teams with clear accountability structures tied to measurable outcomes
Deep understanding of performance marketing principles, experimentation, and funnel optimization, with the ability to translate data into decisions and action
Preferred
Experience marketing for a multi-location, multi-market, or service-based organization with complex conversion paths
Direct experience supporting student enrollment, admissions, or demand generation in K–12 education or a similarly regulated, mission-driven sector
Bachelor's or graduate degree in Marketing, Business, or a related field
Experience overseeing CRM and marketing automation platforms such as HubSpot, including lead flow, attribution, and lifecycle reporting
Experience serving as a senior marketing lead for public relations or crisis communications
Benefits
Industry-leading pay
Rewards
Referral bonuses
Unlimited flexible paid time-off for performance
Comprehensive medical, dental and vision benefits
401(k) plans with a 6% employer match on your contributions
Mentoring and money to take training classes
Company
Vertex Education
Vertex Education is an education management company that provides academic,business and development services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brandon Jones
President & CEO
Ingmar Berg
Chief Financial Officer
Recent News
Brandon Leake Inc.
2025-05-06
Company data provided by crunchbase