Contentful · 8 hours ago
Customer Advocacy Manager
Denver, Colorado, United States
Full-time
Onsite
Mid, Senior Level
$87K/yr - $117K/yr
3+ years expContentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. The Customer Advocacy Manager is responsible for building and activating a customer advocate ecosystem, establishing strong relationships, and creating scalable advocacy models to support business outcomes.
Cloud ComputingCMSContentDeveloper ToolsPublishingSaaSSoftware
Responsibilities
Establish and modernize the customer reference program — build core processes and advocate profiles while designing scalable alternatives to traditional one-to-one references
Build the advocate pipeline — consolidate signals from CS, Sales, Product, NPS, usage, events, and community into a centralized, actionable pool
Create customer stories — interview customers and write case studies with Product Marketing and Content
Activate customers — support sales references, speaking opportunities, testimonials, quotes, logo usage, and campaign activations
Build trusted customer relationships — proactively establish, nurture, and manage relationships with customer advocates over time
Build systems and use AI — create scalable advocacy systems; apply AI and automation to advocate discovery, matching, outreach, and tracking
Think about impact — bring ideas to better measure advocacy effectiveness, including influence on revenue, pipeline, and deal support
Qualification
Required
3–7 years of experience in customer advocacy or customer marketing
Experience establishing, building, and managing strong customer relationships
Hands-on experience building and running customer reference programs
Curious, creative, and motivated to challenge traditional advocacy models
Comfortable using AI and modern tools to work more efficiently and effectively
Systems-oriented with comfort operating in ambiguity
Strong communicator and cross-functional collaborator
Preferred
Experience interviewing customers and contributing to written customer stories or case studies is a plus
Experience with advocacy platforms, Salesforce dashboard building, or AI-powered tools is a plus
Experience in the content, CMS, or DXP space is a plus
Benefits
Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
Company
Contentful
Contentful offers a headless content management system that helps organizations deliver content across channels.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$349.6MKey Investors
Tiger Global ManagementSapphire VenturesGeneral Catalyst
2021-07-28Series F· $175M
2020-06-17Series E· $80M
2018-12-05Series D· $33.5M
Leadership Team
Karthik Rau
Chief Executive Officer
Steve Sloan
CEO
Recent News
Tech Funding News
2025-09-27
Destination CRM
2025-09-19
Company data provided by crunchbase