VML HEALTH · 6 hours ago
Director Strategy
Chicago, Illinois, United States
Full-time
Hybrid
Director/Executive
$75K/yr - $180K/yr
7+ years expVML is a leading creative company that combines brand experience, customer experience, and commerce to drive growth. The Director of Strategy will work on high-profile CPG business, focusing on understanding human behavior and developing strategies to create engaging connected experiences.
Marketing & Advertising
Responsibilities
Collaborate closely with business leadership and creative peers to lead a customer “pod” team, where your role will focus on defining business problems and developing strategy to overcome these problems
Work closely with brand, sales, customer and insights teams in manifesting commercial ideas that deliver breakthrough results
Work to align retailer segments with brand segments – providing rich dimension into humans’ hearts, minds, and behaviors
Ensure creative delivers against requirements of brand and customer communications
Represent the voice of the shopper to all stake holders to articulate commerce communication priorities
Create inspirational creative briefs and present strategic narratives to both internal audiences as well as to clients
Qualification
Required
BA in Marketing / Advertising or equivalent
7+ years of experience in at least one aspect of strategic planning or related field
Working knowledge of data tools and systems such as Simmons, MRI, Kantar, or equivalent
Understanding of human behavior and how it impacts purchase decision making
Some commerce/retail/shopper marketing experience is required
Ability to communicate clearly, thoroughly and succinctly both verbally and in written form to build relationships internally and with the client teams
Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations – with a comfort level using data as a tool for creative inspiration
Skilled in developing and delivering presentations tailored to specific audiences – preference will be given to those who prefer Keynote to PowerPoint
Interpersonal skills to selflessly inspire and elevate the work of those around them, and to work with different disciplines, resources, and personalities seamlessly
Curious, active, unconventional thinking with deft ability to apply cultural context to the work we deliver
Experience, command, and interest in how brands connect with people in today's world
A respectful but provocative attitude, always questioning and pushing thinking, but knows when and how to land the plane
Benefits
Competitive benefits package
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
Company data provided by crunchbase