KENT WORLDWIDE · 19 hours ago
CUSTOMER MARKETING MANAGER
Muscatine, Iowa, United States
Full-time
Onsite
Senior Level
7+ years expKENT WORLDWIDE is seeking a Customer Marketing Manager who will serve as the key link between their Marketing and Sales teams. This role involves shaping and executing brand and business strategies that align with commercial goals, collaborating closely with various partners to drive innovative marketing programs.
Animal FeedManufacturingWholesale
Responsibilities
Lead the development of an integrated promotional and activations calendar in collaboration with Sales & Marketing, set KPIs, monitor implementation and evaluate ROI and develop new ways to optimize programs for future execution
Development of customer/channel strategies in collaboration with Sales
Manage customer marketing budgets by planning and aligning with strategic accounts to deliver effective and profitable programs
Development of selling stories, category reviews decks, and best practices to disseminate and implement across channels and customers
Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation
Attend sales and customers meetings to represent the voice of our brands
Engage with Marketing to provide the voice of sales in strategic initiatives
Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions, ensuring our sales and brand strategies and priorities are well represented
Partner with Category Management to identify research opportunities, and leverage data to develop category 4Ps strategy for Customer implementation
Provide input and customer centric perspective on brand performance in preparation for S&OP process
Develop merchandising materials to improve brand visibility and drive trial across key customers, according to brand guidelines
Qualification
Required
Bachelor's degree in Business, Marketing, Sales, Finance or related field
Minimum 7 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
3+ years of experience in Customer Marketing/Trade Marketing CPG (Highly Desirable)
Syndicated data experience (IRI, Nielsen, customer-specific platforms (Retail Link, etc.)
Experience in account management
Experience in sales planning & operations
Marketing or Category Management experience
Company
KENT WORLDWIDE
Since 1927, KENT WORLDWIDE has been guided by a deep commitment to animal care, human nutrition, and doing what’s right — values that have shaped its evolution into a globally diversified company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kevin Fields
President, Chief Administrative Officer
Lucas Knox
HR Business Partner
Recent News
2024-05-06
2024-05-06
Renewable Energy Magazine
2024-04-23
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