Sinch · 22 hours ago
Sr. Email Marketing Manager
3500 Lenox Road NE Ste 1875, Atlanta, Georgia, 30326, US
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $125K/yr
5+ years expSinch is pioneering the way the world communicates, providing a Customer Communications Cloud for businesses. They are seeking a Senior Email Marketing Manager to own and scale the email lifecycle across Sinch Mailgun and Sinch Mailjet, focusing on driving engagement, retention, and revenue through strategic email programs.
MessagingMobileSaaSSoftwareTelecommunications
Responsibilities
Own the full email lifecycle for a PLG business across two brands, including lead nurturing, onboarding, retention, upgrade, and expansion campaigns
Own the end-to-end creation of email campaigns, from ideation and project management to copywriting, segmentation, execution, and reporting
Develop and maintain the overall email lifecycle strategy and email calendar
Build and execute localized and personalized GTM campaigns using logic and customer data to tailor messaging by lifecycle stage, plan type, and behavior
Manage webinar and virtual event promotion campaigns
Regularly collaborate with TAMs, product, product marketing, data, support, marketing, and growth teams on customer initiatives
Design and run A/B tests; report on campaign performance, insights, and areas for improvement
Track and report ARR influenced by email campaigns
Monitor sending domain health, deliverability, and maintain audience list health through ongoing segmentation, suppression, and hygiene practices
Send recurring, localized, blog newsletters and customer newsletters
Monitor and manage replies from campaign sends and route support-related inquiries to the appropriate teams
Qualification
Required
5+ years of experience in full lifecycle email marketing
Deep knowledge of email marketing best practices, industry trends, and regulations including CAN-SPAM and GDPR
Comfortable building emails in Parcel using a drag-and-drop email design system, but must have basic HTML experience
Strong understanding of lifecycle marketing in a PLG or SaaS environment
Working knowledge of HTML for email editing and troubleshooting
Experience monitoring deliverability and maintaining list health
Strong analytical skills with the ability to report on performance and translate data into action
Experience with Customer.io, Parcel, Goldcast, Asana, and Email on Acid; Salesforce Marketing Cloud (SFMC) is a plus
Benefits
We offer comprehensive market competitive medical, dental, and vision plans.
Take advantage of our free virtual counselling resources through our global Employee Assistance Program.
Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
Enjoy a generous paid time off program.
We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
Our flexible remote work offerings allow you to work wherever you are the most productive and successful.
Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
Company
Sinch
Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.58BKey Investors
SoftBank
2024-09-13Post Ipo Debt· $48.85M
2022-09-30Post Ipo Secondary
2021-05-24Post Ipo Equity· $1.13B
Leadership Team
Laurinda Pang
Chief Executive Officer
Johan Hedberg
Corp. dev. and Co-Founder
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