ICP · 20 hours ago
Regional Sales Manager, Polymer Flooring
ICP Group is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants. They are seeking a high-impact Regional Sales Manager to drive growth in their Performance Coatings business across the Western US, focusing on distribution development and expanding their market footprint.
Information Technology
Responsibilities
Develop and execute Area Growth Plans to target distributors, contractors, and private label opportunities
Lead distribution expansion through strategic partner acquisition, competitive conversions, and brand positioning
Negotiate and manage agreements with regional and national distribution partners to maximize profitability and market share
Drive national account penetration and strengthen relationships with key decision-makers across multiple channels
Proactively source new opportunities through cold calling, networking, and market mapping
Deliver compelling product demos and technical training to distributors, architects, and private label partners
Conduct strategic business reviews with key accounts to align growth plans and uncover new revenue streams
Revitalize inactive distributor relationships and restore them to active sales status
Prepare accurate bids, proposals, and pricing strategies from technical specifications and plans
Analyze sales data to identify gaps, growth areas, and competitive threats
Collaborate with technical service teams to support distributor and end-user needs
Maintain disciplined pipeline and activity reporting in Salesforce CRM
Qualification
Required
5+ years of sales experience in high-performance coatings (epoxies, urethane cements, sealers, decorative systems)
Minimum 3 years of distribution sales experience, including negotiating agreements and managing national accounts
Track record of building and scaling distribution networks for both branded and private label programs
Strong relationships with contractors, owners, and supply partners
Skilled in closing complex deals, managing pricing strategies, and overcoming technical and value objections
Excellent presentation, training, and communication skills
Self-motivated with the ability to execute independently in a fast-paced, travel-intensive role
Proficient in Salesforce and virtual collaboration tools
Ability to travel 70% - Territory: AK, AZ, CA, CO, HI, ID, KS, MT, ND, NE, NM, NV, OR, DS, UT, WA, WY with an are focus in AZ, CA, CO, NV and UT
Must possess a valid driver's license and a clean driving record