Lonely Planet · 17 hours ago
Content Insights & SEO, Sr Analyst | Lonely Planet
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $145K/yr
3+ years expLonely Planet, the world’s leading travel publisher, is seeking a Content Insights & SEO Senior Analyst to join our digital team. This role involves analyzing data and trends to inform content strategies, optimizing performance, and collaborating with editorial teams to enhance audience engagement.
PublishingTravel
Responsibilities
Continuously monitor and interpret SEO trends, algorithm changes, and search, platform, and discovery updates (including Google, Apple, and emerging search experiences) to proactively inform content strategy
Analyze audience behavior and traffic patterns to surface insights that inform content planning and optimization
Build and maintain dashboards to track content performance across search, social, and referral channels
Identify growth opportunities through keyword analysis, content gap studies, and competitive benchmarking
Evaluate the effectiveness of SEO, AEO, and GEO efforts; make actionable recommendations to improve performance
Own the creation and maintenance of the Editorial calendar in partnership with editorial leadership
Collaborate with editorial teams to translate insights into story ideas, priorities, and optimization strategies; provide inputs to editorial campaigns
Contribute to the development of testing frameworks for headlines, metadata, and publishing timing
Present regular performance summaries and insights to editorial and leadership teams
Qualification
Required
3+ years of experience in content analytics, SEO, or audience development, ideally in a media or publishing environment
Proficiency with analytics tools (Google Analytics, Search Console, Databricks)
Comfort with data visualization and performance storytelling
Familiarity with keyword research tools (Ahrefs, SEMrush, etc.) and SEO best practices
Strong communication skills and the ability to collaborate with non-technical stakeholders
A curiosity about how audiences discover, consume, and engage with travel content
Passion for travel and for helping connect people to the joy of exploration
Benefits
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Company
Lonely Planet
Lonely Planet is the leading travel guide brand in the world.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-12-01Acquired
Leadership Team
Priyankka Mani
Chief Product & Design Officer / SVP
Alexis Gibson
VP, Partnerships and Sales
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