Athena Club · 13 hours ago
Senior Associate, Performance Creative Strategy
New York, NY
Full-time
Onsite
Mid, Senior Level
1+ years expAthena Club is building the next-generation personal care company, and they are seeking a Performance Creative Strategist to join their Growth Marketing team. This role will own the ad creative process across acquisition marketing channels, requiring a data-driven and creative mindset to enhance Athena Club's omnichannel presence.
ConsumerPersonal HealthWomen's
Responsibilities
Own the end-to-end ad creative process for all acquisition marketing channels - from competitor and industry research, to insight generation, conception, briefing, and iteration, with shared accountability for performance outcomes
Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next
Introduce innovation to paid social creative, experimenting with new formats, visual styles, and creative techniques that break through the feed and raise the bar for performance creative visuals and differentiate Athena Club in the market
Collaborate closely with internal creative team and resource external editors, creators, and tools to bring ideas to life at scale while
Develop and maintain creative roadmaps for each channel depending on specific needs and considerations (cadence, performance, marketing investment, etc.)
Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights to creative strategy
Qualification
Required
BA or BS and 1-2+ years in a Paid Social role, experience at a DTC CPG company preferred
Self-starter with excellent organizational and prioritization skills
Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Proven experience with creative briefing, a/b test frameworks, and deducing insights from data
Clear communication skills, both written and verbal, with the ability to articulate the 'why' behind every concept, script, and test you run
Benefits
Medical, Dental, Vision insurance
Life + Disability
HSA or FSA
Commuter benefits
401K
Weekly team lunches
Optional Bi-Weekly Team Workouts
Annual Offsite “Camp Athena Club”
Company
Athena Club
Athena Club is an omnichannel subscription-based company that provides personal care products for women.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$52.26M2024-01-05Series Unknown· $33.46M
2021-05-14Series A· $15M
2018-07-31Seed· $3.8M
Leadership Team
Charles Desmarais
Co-CEO and Co-Founder
Maria Markina
Co-CEO and Co-Founder
Recent News
Google Patent
2025-05-04
2025-05-04
Company data provided by crunchbase