PTV Logistics · 8 hours ago
Field Marketing Manager (m/f/d)
United States
Full-time
Remote
Mid, Senior Level
5+ years expPTV Logistics is a leading global software company for transportation logistics. They are seeking a Field Marketing Manager to own end-to-end field marketing across the Benelux region, focusing on high impact events and promotional plans to drive awareness and qualified pipeline.
Information TechnologySaaSSoftware
Responsibilities
Conceptualize, plan, and execute the end-to-end event program (online webinars, in-person events, partner activations), including goal setting, audience targeting, agenda design, run of show, staffing, and post-event follow-up
Own event budgets and ROI tracking; actively manage spend, negotiate with vendors, and measure impact against pipeline objectives
Integrate value-adding elements (e.g., partner involvement, PR, customer stories, thought leadership) to elevate program quality and reach
Build and run integrated promotional plans for all field activities (organic social, newsletters, PR/Comms), ensuring channel mix, frequency, and message discipline support campaign goals
Own full-cycle communications (internal & external): timelines, stakeholder updates, briefings, and content approvals to keep execution on track and brand consistent
Define regional campaign strategy in lockstep with priority verticals, named/target accounts, and quarterly/annual sales objectives; translate strategy into executable plans with clear milestones
Partner with Sales, SDR, Partner Marketing, Solution Marketing, and Content Marketing to ensure message and market fit and consistent storytelling across touchpoints
Maintain milestone discipline: ensure deadlines are met, risks are surfaced early, and adjustments are made proactively
Safeguard brand and visual identity across all promotions; apply approved terminology and tone in every asset
Keep information flowing: regular updates to internal and external stakeholders; crisp debriefs and retros after major activities
Own event and local engagement touchpoints to generate awareness and demand across the region
Plan multi-touch campaigns that drive top, mid, and bottom of funnel progression—converting engagement into tangible pipeline impact in strong partnership with Sales
Influenced and sourced pipeline from field activities; conversion rates from event registrants to opportunities
Event performance: attendance vs. target, ICP fit, cost per lead, follow-up completion, opportunity creation and velocity
Campaign effectiveness: reach and engagement across channels; MQL→SQL progression; account level engagement lift in named lists
Operational excellence: on-time delivery against plan, budget adherence/ROI, stakeholder satisfaction scores, compliance with brand and comms guidelines
Qualification
Required
5+ years in field marketing or integrated B2B SaaS demand generation roles
Proven track record owning regional event portfolios and multitouch campaigns end-to-end, with measurable pipeline results
Strong project management and vendor management; comfortable with budgets, contracts, and ROI modeling
Proficiency with marketing automation, CRM, webinar/event platforms, and analytics dashboards
Excellent communication skills; adept at stakeholder alignment and executive-ready reporting
Full fluency in Dutch and English
High level of brand discipline and attention to detail in content, visuals, and messaging (per PTV Logistics guidelines)
Preferred
Additional languages of benefit
Company
PTV Logistics
PTV Logistics offers software components for logistics and transportation optimization, route planning, and geographic data analysis.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase