Theo · 16 hours ago
CRO Specialist [REMOTE - US]
Theo is a fast-growing performance media agency headquartered in Portland, Oregon. They are seeking a CRO Specialist to analyze and optimize website performance through data-driven strategies, ensuring client success by improving conversion rates and user experience.
AdvertisingAnalyticsMarketingSEO
Responsibilities
Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRs
Monitor and analyze website and digital campaign performance using web analytics tools and dashboards
Conduct qualitative and quantitative research identify user behavior, friction points, and other areas of improvement
Build and execute A/B and multivariate tests to optimize website experiences, user flows and conversion funnels
Collaborate with cross-functional teams to implement optimizations strategies, such as marketing, design, and development
Provide actionable insights based on client and industry data to drive continuous improvement in business KPIs
Stay up-to-date with industry trends, best practices, and emerging technologies in CRO
Monitor impact of optimization efforts on KPIs, generate reports, and present findings to stakeholders that clearly outline test outcomes, impact, and next steps
Qualification
Required
Bachelor's degree or comparable work experience
1-2 years of experience in CRO or similar role
In-depth knowledge of web analytics tools (ex: Google Analytics and Hotjar) and hands-on experience with experimentation tools and platforms (ex: Optimizely, VWO etc.)
Proficiency in A/B testing and optimization techniques and a strong understanding of conversion funnels, user journeys, and how they impact marketing performance
Excellent analytical and problem-solving skills
Strong written and verbal communication skills
Detail-oriented with an excellent track record for accuracy
Ability to manage multiple tasks and meet deadlines
Ability to work independently and collaboratively in a team environment
Preferred
Email CRO and testing a plus
Benefits
Healthcare, Dental & Vision Insurance, Theo covers 75%
Matching 401K - 100% up to 4%
Unlimited PTO
Maternity/Paternity benefits
Remote work support
Complementary supplemental insurance
Unlimited volunteer time
Charity matching