Enthusiast Auto Holdings · 16 hours ago
Brand Manager, Mercedes
Wadsworth, OH
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expEnthusiast Auto Holdings (EAH) is a leading e-commerce company in the automotive aftermarket parts industry, seeking a Brand Manager for Mercedes to lead the growth of the Mercedes segment. The role involves setting strategic direction, collaborating across departments, and managing product offerings to enhance brand performance and profitability.
AutomotiveMechanical Engineering
Responsibilities
Define and execute short-term and long-term strategic goals for the Mercedes brand in alignment with company objectives
Collaborate cross-functionally with R&D, Marketing, S&P, Sales, and Customer Service to achieve performance targets
Bring innovative products to market, including both in-house engineered and third-party brands, tailored to the Mercedes enthusiast community
Manage the online catalog on ecstuning.com, creating and maintaining a strategic roadmap that ensures a best-in-class product presentation, merchandising, and customer experience
Deliver strong financial performance, meeting or exceeding revenue, margin, and expense management targets
Develop and execute growth strategies that strengthen in-house brand differentiation, drive revenue expansion, and enhance profitability
Define and implement the strategic direction for the Mercedes brand, ensuring alignment with its value proposition and mission
Deliver on the strategic vision through flawless execution and cross-functional collaboration across R&D, Marketing, Sales, Sourcing & Purchasing (S&P), and Customer Service teams
Develop and manage annual, quarterly, and monthly budgets for the Mercedes brand
Accountable for achieving weekly, monthly, and quarterly performance goals for Revenue, Gross Profit Dollars, and Gross Margin Percentage
Develop and execute growth strategies for the Mercedes In-House Brand (IHB) on ecstuning.com, driving brand differentiation, revenue growth, and margin expansion
Establish the product roadmap and prioritize development in partnership with R&D to improve time-to-market while balancing revenue and margin potential
Launch innovative, high-quality products with unique designs and features that resonate with the Mercedes enthusiast community
Continuously evaluate and refine products, processes, and services to maintain a competitive edge without compromising quality
Oversee and manage the full product lifecycle for all house-brand offerings
Lead efforts to create a curated, best-in-class product catalog (in-house and third-party) on ecstuning.com that aligns with the needs and interests of Mercedes enthusiasts
Deliver an exceptional shopping experience through optimized search, browse, cross-sell, and up-sell strategies, both online and through direct sales channels
Ensure timely, accurate catalog updates, maintaining up-to-date pricing, photos, and product descriptions
Collaborate with Marketing to develop SEO-rich copy that enhances ECS Tuning’s organic search rankings and product discoverability
Partner with the Sourcing & Purchasing team to forecast demand and maintain optimal inventory levels, balancing product availability with carrying costs
Collaborate with S&P to negotiate COGS, co-op funds, and marketing programs that improve profitability and strengthen vendor partnerships
Work closely with Marketing to develop and execute go-to-market strategies for new products
Create compelling campaign content for email, social media, and other digital channels to engage and grow the Mercedes enthusiast audience
Manage and cultivate vendor relationships, developing strategic roadmaps for both new and existing products
Foster win-win partnerships and ensure timely, transparent communication with vendors and partners
Uphold brand integrity across all product lines, communications, and marketing materials
Proactively address and resolve quality issues with products or listings, maintaining the premium reputation of ECS Tuning and the Mercedes brand portfolio
Own the pricing strategy for Mercedes products, ensuring competitiveness while achieving Gross Margin Rate and Gross Profit Dollar targets
Continuously monitor market trends and adjust pricing strategies to maximize value and profitability
Qualification
Required
True Mercedes Enthusiast! Deep passion for Mercedes vehicles, the automotive aftermarket, and enthusiast community trends
Bachelor's degree in Business or a related field
8–10 years of progressive leadership experience managing teams and driving results in a fast-paced, dynamic environment
Customer-centric mindset with a broad understanding of the automotive enthusiast market
Highly organized and capable of managing the complexities of cross-functional teams and multi-banner enthusiast markets
Exceptional written and verbal communication skills with the ability to give and receive constructive feedback effectively
Collaborative leader comfortable working within a matrixed organization, influencing change, and adapting quickly when challenges arise
Analytical and data-driven, with strong decision-making and creative problem-solving skills
Detail-oriented with a commitment to producing impeccable, high-quality work
Prior experience with Paid and Organic SEO strategies and performance optimization
Self-motivated 'can-do' attitude, able to work both independently and collaboratively across multiple teams
Results-oriented and metrics-driven, with a continuous improvement mindset and strong analytical capability
Demonstrated ability to leverage technology to improve processes, efficiency, and business controls
Proficient in Microsoft Office, Excel, and web-based databases, with strong general computer literacy
Company
Enthusiast Auto Holdings
EAH is a direct-to-enthusiast, digitally native platform that invests in and helps operate several of the most innovative brands.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-12-01Acquired
Company data provided by crunchbase