MESO SCALE DIAGNOSTICS, LLC. · 2 hours ago
Digital Marketing Manager
Rockville, MD
Full-time
Onsite
Mid, Senior Level
$101K/yr - $155K/yr
5+ years expMeso Scale Diagnostics, LLC. is seeking a Digital Marketing Manager responsible for managing the company’s digital presence and executing integrated marketing programs. The role involves collaboration with various teams to generate qualified pipeline and revenue through digital channels.
Innovation ManagementManufacturingTest and Measurement
No H1B
Responsibilities
Build quarterly digital plans aligned to strategic campaigns, personas, launches, and revenue targets
Create campaign briefs with objectives, audiences, messaging, and KPIs
Architect accounts, keywords/audiences, bids, and experiments; optimize for CVR, CPL/CPA, and pipeline
Drive web strategy with focus on conversions
Build/test pages and forms using marketing automation platform and run A/B tests to maximize KPIs
Manage nurturing, scoring, routing logic, and deliverability
Collaborate with Campaign & Events Manager to execute internal webinars
Develop and execute organic and paid social media strategy, collaborating with Marketing Communications and Product Marketing on content
Manage GA4 and GTM configurations, conversion events, and QA; ensure accurate pixels across channels
Maintain attribution and taxonomy (UTMs, campaign naming); partner with Salesforce/CRM and Commercial Operations on dashboards (Looker Studio/BI)
Report weekly/monthly on CTR, CVR, CPC, CPL/CPA, MQL/SQL, pipeline/revenue influence; translate insights into next actions
Ensure compliance with brand, claims, and privacy (GDPR/CCPA/CASL); manage cookie consent and data hygiene
Collaborate with Product Marketing on audience/offer/message fit and content briefs
Coordinate with Campaign & Events to design and execute digital campaigns and event promotion
Collaborate with Commercial Operations on marketing automation
Qualification
Required
Bachelor's degree in related field or equivalent work experience
A minimum of five years of hands-on digital marketing in B2B experience
Experience with marketing automation (Marketo/Eloqua/HubSpot), Salesforce/CRM, A/B testing tools (VWO/Optimizely/Convert), and a modern CMS
Proven ability to scale qualified traffic and pipeline while improving efficiency
Expertise with Google Ads, Microsoft Advertising, LinkedIn Ads, GA4, GTM, and SEO tools (Ahrefs/Semrush/Screaming Frog)
Strong analytical skills; comfortable building dashboards and making data-driven decisions
Excellent copy instincts for ads, LPs, and emails; basic HTML/CSS familiarity a plus
Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities
Ability to work effectively in a fast-paced, high-energy, demanding and deadline driven environment
Ability to work collaboratively as well as independently
Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving
Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables
Preferred
Life Sciences preferred
Benefits
Medical, dental, and vision coverage
Prescription benefits
401(k) plan with company matching
Flexible spending accounts
Company-paid short- and long-term disability insurance
Group life and accidental death and dismemberment insurance
Paid vacation
Paid sick leave
Paid holidays
Paid parental leave
Employee assistance program
Fitness club membership contribution
Pet insurance
Identity theft protection
Home and auto insurance discounts
Optional supplemental life insurance
Company
MESO SCALE DIAGNOSTICS, LLC.
Founded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Oskar Austegard
Senior Director of Software Engineering
Recent News
Verified Market Research
2025-06-04
2025-02-26
Company data provided by crunchbase