Sony Music Entertainment · 8 hours ago
Associate Director, Creative - Alamo
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$90K/yr - $100K/yr
4+ years expSony Music Entertainment is a leading company in the music industry, known for its commitment to artistic integrity and innovation. The Associate Director, Creative will support the creative team in developing marketing campaigns, manage budgets, and ensure the cultural relevance of artists through compelling storytelling and visual content.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
In this role you will directly support the creative team on ideation and ownership around marketing campaigns for our catalog artists
You should have a deep understanding in Hip-Hop, R&B, Pop, and Country culture, history and tentpole moments and lead those verticals from ideation to execution working under the VP
Monitor trends in the digital and advertising industries to help push the envelope beyond traditional advertising with our content and marketing teams
Identify growth opportunities around artists/songs/genres that have stories which “must” be told with the goal of increasing consumer consumption by keeping our artists culturally relevant, interesting and top of mind
You should have an excellent sense of visual style, art direction and storytelling in various mediums including: short and long form video content, social content (IG, TikTok, FB, YouTube etc)
Be able to create and manage budgets for productions top to bottom
Process all invoices and vendor set ups and develop keen understanding of Sony systems and supporting personal to meet production deadlines
Maintains, owns, assigns and updates the Creative Team’s schedules
Coordinates and maintains all legal agreements related to creative working with legal when necessary
Updates freelancer master lists and connects with freelance talent, music video production timeline grids, and assets in our internal system
Develop and continually expand your vast rolodex of directors, photographers, stylists, and content creators
Educates the team on key software innovations (task management, trend-forecasting programs, etc.)
Supports the Creative Management Team by collaborating with Brand Managers and Production to streamline projects with clear details before development begins
You must be able to articulate, visualize, verbalize and sell creative through pitch decks, treatments, moodboards and art direction both internally and externally
Qualification
Required
At least 4+ years of relevant experience at an agency, production company, label, media or marketing company or culturally similar environment with a proven track record in presenting and telling compelling stories around music
Excellent communicator and enthusiastic collaborator who can work with a range of personalities and partners
Wealth of knowledge specifically in the Hip-Hop, R&B, Pop and Country spaces
Deep understanding of the various digital formats and how people are consuming content through all social channels including Facebook, YouTube, Instagram, TikTok, Spotify, Apple Music, Twitter and Snapchat
Excellent at understanding and articulating writing for creative concepts and have the ability to autonomously own projects from start to finish
Proficiency in the Adobe Creative Suite
Fan of and strong knowledge of music, trends, fashion, and design
Ability to collaborate with key internal team members, such as product & creative development, legal, finance, brand management, and production teams
Knowledge and skill in developing strategic business plans and budgeting
Excellent organizational skills
Ability to travel as/when needed
Portfolio or work examples required
Preferred
Photography skills are a plus
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption
Surrogacy
Tuition
Student loans
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
Music Business Worldwide
2026-01-23
bloomberglaw.com
2026-01-14
Company data provided by crunchbase