Golub Capital · 15 hours ago
Private Wealth Investor Marketing, Senior Manager
New York, United States
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$150K/yr - $200K/yr
10+ years expGolub Capital is a leading firm focused on strategic marketing initiatives to enhance brand recognition and revenue growth. They are seeking a Senior Manager for Private Wealth Investor Marketing to drive integrated marketing strategies and facilitate investor engagement globally, collaborating closely with senior business leaders and managing various marketing programs.
CreditFinanceFinancial Services
Responsibilities
Partnering with PWA leadership to develop and manage annual marketing planning including establishing focus areas, goals, KPIs and budgets for the PWA business line
Developing and executing targeted marketing plans that resonate with RIA and Wirehouse clients in close partnership with senior leaders and IPG business lines
Ensuring marketing program KPIs align with business objectives and increase brand awareness
Delivering Gold Standard results and client service for partners in IPG and Firm business leaders
Supporting the development and implementation of brand messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience
Cultivating a strong understanding of the Firm’s investors, investment products and private credit as an asset class
Development and ongoing maintenance of web, email and written content as it relates to owned channels
Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights
Staying current on industry best practices, market dynamics and the competitive landscape in private credit
Applying creativity and analytics to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm’s investor marketing program
Working closely with colleagues on the Marketing Team (across Brand & Content Marketing, Events, Digital, Creative Services and Operations verticals) and Communications Team to develop and manage fully integrated marketing campaigns
Qualification
Required
Bachelor's degree required
10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager
Experience marketing alternative strategies to intermediary, RIA and private wealth investors (ideally private equity or credit)
Understanding of private wealth fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs
Adept at understanding various investment approaches and working with stakeholders to create differentiated narratives
Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment
Exceptional attention to detail and strong analytical and problem-solving skills
Excellent written and verbal communication skills
Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople
Meticulous attention to detail and 'can do' and proactive attitude with a passion for delivering high-quality work
Proficient in MS Office (Word, Excel, PowerPoint) required and familiarity with CMS systems (e.g., Seismic) is a plus
Enthusiastic about working in office and creating a Gold Standard hybrid work culture
Preferred
Experience managing product marketing and global marketing programs is a plus
Benefits
Full range of medical, financial and / or other benefits
401(k) eligibility
Various paid time off benefits such as vacation, sick time and parental leave
Company
Golub Capital
Golub Capital is a market-leading direct lender and experienced private credit manager with $85+ billion of capital under management.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Korea Investment Corp
2022-12-08Private Equity
2018-08-03Private Equity
Leadership Team
Andrea Picard
Co-Head of Global Institutional Sales
Dan Kaminski
Managing Director, Investor Partners Group
Recent News
The Times Of Israel
2026-01-23
2026-01-23
Company data provided by crunchbase