Crossfire Consulting · 2 days ago
Communications Strategist
Irving, TX
Full-time
Hybrid
Senior Level
6+ years expCrossfire Consulting is a leading telecommunications organization focused on delivering strong customer experiences through effective, data-driven marketing communications. The Communications Strategist will play a key role on the CRM Marketing and Customer Experience team, leading end-to-end communication strategies for business customers across multiple channels.
ConsultingInformation TechnologySoftwareStaffing Agency
Responsibilities
Lead communication strategies that manage the end-to-end customer experience for Business Markets, Global Enterprise, and Public Sector customers
Own the omnichannel communication experience, providing orchestration recommendations aligned with CX and NPS priorities
Manage existing communication templates and the overall transactional lifecycle strategy for business customers
Partner closely with journey leads to conduct customer and functional journey analysis and mapping
Own prioritization and governance for non-marketing communications, including business rules for logic, design, frequency, and content continuity
Stand up and manage a new email and SMS communications library and supporting CX playbook
Lead marketing requirements for communication requests in collaboration with creative agencies
Collaborate with CRM, Product, Martech, IT, and internal CX teams to support technology enhancements and journey improvements
Ensure high-quality, accurate email and SMS templates using responsive design, dynamic content, and best industry practices
Support design, build, and testing efforts for email, SMS, and ad-hoc communications
Qualification
Required
Bachelor's degree
Six or more years of relevant professional experience
Experience marketing to end customers
Hands-on experience executing marketing communications, including Email, SMS, and/or Direct Mail campaigns
Preferred
AEM (Adobe Experience Manager) experience (strongly desired)
Agency experience
Digital marketing certifications
Adobe experience or professional certification (strongly desired)
Knowledge of email clients, web technologies, and relational databases
Expertise in Adobe Creative Suite (XD, Photoshop, Illustrator, InDesign)
Master's degree (nice to have)
Company
Crossfire Consulting
Crossfire Consulting is an IT company that provides IT staffing and software development services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase