GlossGenius · 5 hours ago
Growth Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level
$145K/yr - $165K/yr
5+ years expGlossGenius is building an ecosystem enabling entrepreneurs to succeed by offering a range of business management tools. The Growth Marketing Manager will own the GlossGenius website and drive high-impact growth initiatives using AI-powered innovations and creative solutions.
FinTechMobile AppsSaaS
Responsibilities
Evolve the vision for the GlossGenius website and create a high-impact quarterly roadmap across paid and non-paid landing pages, CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support
Determine how AI should merge with our website strategy—evaluating and implementing AI-powered personalization, chatbots, content generation, testing tools, and emerging technologies
Bring our story to life through our website in a way that resonates deeply with beauty and wellness businesses
Design and execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel
Monitor and report on website performance, tracking key metrics including website conversion rate, trial starts, and traffic
Project manage execution of all key website priorities, leading a cross-functional team including designers, developers, and analytics lead
Partner with Product, Design, Product Marketing, Engineering, Paid Marketing, Content, Sales, and Lifecycle Marketing teams to improve the web journey from first visit through activation
Identify and pursue the highest-impact growth opportunities across the entire customer lifecycle
Drive strategic initiatives that leverage AI to unlock new growth vectors and competitive advantages
Qualification
Required
5+ years of experience driving growth for fast-growing software and internet businesses, with demonstrated ability to identify and execute high-impact initiatives; experience in vertical SaaS or serving beauty/wellness or other service-based SMB customers is a plus
Proven track record of moving key business metrics through creative problem-solving, experimentation, and data-driven decision-making
Expert knowledge of AI tools and technologies for growth and marketing, with hands-on experience implementing AI-powered solutions (personalization, chatbots, content generation, testing platforms, emerging tools like Lovable, Vercel, etc.)
Strong point of view on how AI is reshaping growth marketing and what opportunities it unlocks
Deep understanding of growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics
Exceptional product marketing instincts—ability to craft compelling narratives that resonate with target audiences
Strong analytical and problem-solving skills—comfortable building models, designing experiments, and turning insights into action
Preferred
Experience managing websites and conversion rate optimization (CRO) programs for PLG companies
Proficiency with website analytics tools (Google Analytics, Mixpanel, Amplitude, etc.), experimentation platforms, and modern CMS platforms like Webflow
Technical skills in HTML/CSS or experience with front-end development
Benefits
Flexible PTO
Competitive health & dental insurance options, with premiums partially covered by GG
Fertility and adoption benefits via Carrot and Kindbody
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support
Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Company
GlossGenius
GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.
51-200 employees
H1B Sponsorship
GlossGenius has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (4)
Funding
Current Stage
Growth StageTotal Funding
$70.62MKey Investors
L CattertonBessemer Venture Partners2048 Ventures
2023-07-27Series C· $28M
2022-09-27Series B· $25M
2021-11-16Series A· $16.4M
Leadership Team
Danielle Cohen-Shohet
CEO & Founder
Recent News
2025-01-02
Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP - Gunderson Dettmer Advises Imaginary Ventures in its $25 million Series B
2024-12-06
Company data provided by crunchbase