Uproot Clean · 15 hours ago
Direct Response Copywriter
United States
Full-time
Remote
Mid, Senior Level
3+ years expUproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. They are seeking a Direct Response Copywriter who will write high-converting ads, landing pages, and emails, conduct deep research, and optimize copy based on performance data to drive revenue.
Consumer Goods
Responsibilities
Conduct deep research before writing: customer reviews, support tickets, forums, competitor analysis, clinical studies, and credible third-party sources
Identify and validate what is actually true about the product, customer, and problem
Extract real proof, mechanisms, and specific insights to support claims
Uncover unique, defensible angles rather than justify preconceived ideas
Ground all copy in facts and understanding, not vague language or clever phrasing
Write high-converting ad copy weekly for paid social, search, and performance channels
Write conversion-focused landing pages on a regular cadence
Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
Adapt messaging across formats while maintaining clarity and persuasion
Iterate on hooks, angles, headlines, and CTAs based on performance feedback
Collaborate with media buyers, retention managers, and creative teams to test new concepts
Analyze winning and losing copy to continuously improve results
Work closely with design, media buying, and email teams to align copy with creative execution
Participate in creative brainstorms to generate new angles and hypotheses
Support product launches with clear, compelling, benefit-driven messaging
Study customer reviews, objections, and language patterns to inform copy
Analyze competitor ads and funnels to identify opportunities
Apply proven psychological triggers while avoiding gimmicks or hype
Qualification
Required
3+ years of hands-on direct response copywriting experience
At least 1 year of writing in supplements, health, beauty, or adjacent regulated categories
Proven track record of writing copy that converts (portfolio examples or performance metrics)
Strong understanding of funnels, offers, and buyer psychology
Excellent written American English — clear, direct, and persuasive
Comfortable with feedback and fast iteration cycles
Self-motivated and execution-focused
Full-time availability during US EST hours
Fixed, reliable workspace (not digital nomad)
Benefits
Competitive base salary + performance-based bonus structure
Fully remote - work from anywhere in the US or Canada
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
Fully covered medical insurance , including health, dental, and vision. (US-based employees)
Company
Uproot Clean
Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase