Uproot Clean · 5 hours ago
Direct Response Ecommerce Conversion Lead
United States
Full-time
Remote
Mid, Senior Level
3+ years expUproot Clean is a fast-growing, eco-friendly pet care brand scaling across major retailers like Walmart, Target, and Chewy. They are seeking an E-commerce Conversion Lead to own the entire conversion experience from ad click to purchase. The role involves diagnosing funnel performance, optimizing the shopping journey, and collaborating cross-functionally to enhance conversion strategies.
Consumer Goods
Responsibilities
Analyze how different ad angles perform on specific landing pages
Identify mismatches between ad promises and page delivery
Spot friction points before they drain ad spend
Track performance shifts by device, creative angle, and traffic source
Use scroll depth, heatmaps, and session recordings to understand real user behavior
Find the 'why' behind drop-offs, not just the 'where.'
Build hypotheses from data insights, not guesswork
Create a steady testing pipeline that moves fast and calls winners cleanly
Rewrite or reorganize product pages and landing pages to tighten message flow
Collaborate with internal copywriters on high-impact rewrites
Add proof points, comparisons, FAQs, and demos where they drive decisions
Strengthen offers, bundles, subscription flows, and upsells for maximum clarity and conversion
Optimize upsell strategy to match front-end offers and maximize Funnel-Level Contribution Margin
Conduct regular audits with fresh eyes
Align pages with current campaigns and winning ad angles
Push for bigger UX or layout changes when incremental tweaks aren't enough
Partner with marketing to ensure funnels match messaging
Work with design and dev to get tests and changes live quickly
Keep everything on-brand while optimizing for performance
Qualification
Required
3-6 years in direct response marketing, CRO, or funnel optimization (preferably DTC)
Deep understanding of direct response copywriting and what persuades buyers
Strong analytical skills - you can quickly spot patterns in data without overcomplicating
Hands-on experience managing designers and developers to execute tests and changes
Move fast and think clearly - you don't hide behind jargon or analysis paralysis
Fluent English - excellent written and verbal communication
Preferred
Experience with Shopify or other e-commerce platforms
Background in subscription or bundle optimization
Understanding of paid media metrics (CAC, ROAS, Contribution Margin)
Benefits
Fully remote - work from anywhere in the United States
Fully covered medical insurance , including health, dental, and vision.
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
Company
Uproot Clean
Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase