AHF · 21 hours ago
Data & Analytics Manager
Mountville, Pennsylvania, United States
Full-time
Onsite
Senior Level
5+ years expAHF Products is a leading hard surface flooring manufacturer in the USA, known for its trusted brands in both residential and commercial flooring markets. They are seeking a Data & Analytics Manager to develop standardized reporting, ensure data quality, and provide insights to enhance customer experience and sales performance.
Home RenovationManufacturingResidential
Responsibilities
Develop and socialize standardized reporting & dashboards within our CRM to enable the sales and marketing teams
Provide thoughtful insights and interpretation of the performance of our campaigns to help evolve and improve the performance of our efforts
Monitor and measure the quality and quantity of leads entering into our CRM database
Assist Customer Experience Managers (CEM’s) with correctly placing leads into the proper campaign stages and automations to nurture customers along their path to purchase (lead scoring, etc.)
Ensure data quality by validating lead sources and standardizing data collection via forms and marketing partnerships
Analyze and deliver data visualization for the quality of leads and report on how customers are flowing through the journey (marketing qualified leads, sales qualified leads & converters)
Ensure data quality across our marketing tech stack to include; Product Information Management Platform (InRiver), Data Asset Management platform (Bynder), Customer Relationship Management Platform (Hubspot) & media channels
Connect disparate dataset to unlock insights and enhanced performance across our websites and internal systems
Generate regular website reporting on traffic, engagement, and frequency for all AHF Products website properties
Monitor websites for performance and enhancement opportunities
Provide insights to the website team for continuous optimization and site performance
Ensure feed-based data such as PIM data is accurate, up to date and connected to all dependent platforms (websites, HubSpot, etc.)
Monitor campaign management and creative effectiveness
Partner with sales leadership to enable and educate sales teams about their customers' digital body language
Surface insights about forward looking sales and sales pipeline
Liaison with sales to communicate forward looking and actionable data for greater pipeline conversion
Assist our agency partners with connecting first party data to our media channels
Monitor performance of campaigns on a regular basis to performance and identify emerging audience segments and opportunities
Focus on evolving our media targeting and help to articulate our perspective on future targeting opportunities
Surface recommendations based upon thoughtful analysis and insights in order to drive performance
Analyze and map the customer journey to identify touchpoints and opportunities for enhancing the customer experience
Qualification
Required
Minimum of 5 years of experience in marketing data analysis
Bachelor's degree in marketing, analytics, data science, or a related field
Proficiency in Excel, GA4, PowerBI and other marketing technology platforms
Strong analytical and problem-solving skills with the ability to interpret customer data and feedback
Excellent verbal, presentation and written communication skills, with the ability to articulate complex concepts clearly and effectively
Benefits
Medical
Dental
Vision
401K
Company
AHF
We create beauty that lasts for generations.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-11-10Acquired
Leadership Team
Brent Emore
President & Chief Executive Officer
Jennifer Zimmerman
Chief Commercial Officer
Recent News
2025-09-01
2025-06-02
Company data provided by crunchbase