Klaviyo · 21 hours ago
Marketing Operations Lead
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$132K/yr - $198K/yr
8+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Marketing Operations Lead to optimize systems and processes that enhance their inbound and demand generation efforts, ensuring that demand is captured and delivered to sales efficiently.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs
Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform
Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth
Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams
Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral)
Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand
Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency
Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement
Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health
Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve
Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability
Qualification
Required
8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment
Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing
Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems
Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements
Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale
Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
A comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
Company data provided by crunchbase