Function Health · 12 hours ago
CRM Manager
United States
Full-time
Remote
Mid Level
4+ years expFunction Health is a company focused on empowering individuals to live healthier lives through technology. The CRM Manager will lead the development and execution of multi-channel CRM campaigns aimed at engaging existing customers and nurturing prospective leads to maximize their experience with Function's services.
Health CareHealth DiagnosticsMedicalPersonal Health
Responsibilities
Develop and execute end-to-end CRM campaigns from concept to delivery across multiple channels (email, SMS, push notifications, and direct mail) across Ezra leads and customers
Drive continuous improvement in CRM retention strategy by leveraging customer data, running A/B tests, and regular analysis to optimize performance
Identify gaps in the customer and lead lifecycle experience, and work cross-functionally to plug them
Analyze campaign performance metrics and drive measurable improvements based on trends, keeping key stakeholders regularly informed
Own and prioritize Ezra’s lifecycle roadmap, aligning initiatives with business goals and KPIs based on estimated impact and effort
Test and iterate on active campaigns to continuously optimize member retention and drive sustained engagement throughout the member lifecycle
Qualification
Required
Minimum of 4 years of experience in CRM marketing, acquisition, or related roles, ideally within a subscription or membership environment
Proven experience in managing and executing campaigns across email, SMS, push, and/or direct mail channels
Excellent project management skills with the ability to handle multiple campaigns simultaneously
Data-driven mindset with the ability to analyze and leverage data for campaign optimization
Ability to adapt to changing priorities and quickly shift focus based on evolving business needs
Technical proficiency with Customer.io
Preferred
Hands-on experience with marketing technology platforms, tracking, and analytics tools
Benefits
Competitive salary and benefits package
Flexible working hours
Dynamic work environment where creativity and innovation are encouraged
Company
Function Health
Function Health is a health platform offering lab tests to help individuals monitor their health.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$354MKey Investors
RedpointAndreessen HorowitzPari Passu Venture Partners
2025-11-19Series B· $298M
2024-06-25Series A· $53M
2023-12-31Seed
Leadership Team
Neil Shah
Chief Operating Officer
Recent News
TheRecursive.com
2026-01-24
Med-Tech Insights
2026-01-16
Company data provided by crunchbase