Uproot Clean · 6 hours ago
Creative Strategist
United States
Full-time
Remote
Senior LevelUproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. They are seeking a Creative Strategist to own paid social creative at scale, directing a team and turning performance data into effective ads.
Consumer Goods
Responsibilities
Own paid social creative strategy across Meta, TikTok, and AppLovin
Define angles, hooks, formats, and testing priorities by channel
Work directly with the Content team to ensure the right asset pipeline
Translate performance data into clear, creative direction
Continuously evolve strategy based on results, not opinions
Write 4 detailed video briefs per day for video editors
Write 3 detailed static ad briefs per day for the graphic designer
Provide same-day feedback on all creative output
Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions
You're expected to write scripts independently (with access to internal copywriters for complex topics)
Manage and direct a team of 5 creatives (4 editors, 1 designer)
Ensure consistent output, quality, and speed
Give clear, direct feedback quickly
Raise the creative bar over time
Review performance daily with media buyers
Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue
Navigate Facebook Ads Manager independently to pull insights
Identify winning patterns and scale them systematically
Write short-form ad copy and scripts
Ensure creative and copy work together across the funnel
Collaborate with internal copywriters on longer or complex scripts
Deep understanding of direct response copywriting principles
Diagnose why copy works or fails, not just whether it works
Provide actionable feedback to improve hooks, clarity, and conversion
Build creative testing frameworks and repeatable processes
Establish ideation, testing, feedback, and iteration loops
Enforce naming conventions for clean tracking and analysis
Create feedback systems that continuously improve output
Qualification
Required
Proven track record creating performance-driven paid social creative at scale
Deep expertise with Meta ads, TikTok ads, and creative testing methodologies
Management experience directing editors and designers (not just making ads yourself)
Analytical + creative thinking - you can do both simultaneously
Facebook Ads Manager proficiency - comfortable pulling insights independently
Extremely high output - consistent daily execution is non-negotiable
Strong written communication - especially in creative briefs
Ownership mindset - you don't wait to be told what to do
Direct response copywriting expertise - can write, edit, and diagnose what works
Benefits
Competitive base salary + performance-based bonus structure
Fully remote - work from anywhere in the US, Canada, or Europe
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
Fully covered medical insurance , including health, dental, and vision. (US-based employees)
Ownership & autonomy - trusted to build and execute strategy
Professional development - opportunities to learn and grow with the business
Company
Uproot Clean
Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else.
Founded in 2021
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase