Rausch Companies · 5 hours ago
Director of Marketing & Communications
Fayetteville,AR,US
Full-time
Onsite
Director/Executive
8+ years expRausch Companies is seeking a Director of Marketing & Communications to lead their brand and communications strategy. This senior leadership role involves overseeing brand positioning, demand generation, and social media, while mentoring a growing team to align marketing efforts with business objectives.
Real Estate
Responsibilities
Own and evolve the company’s brand strategy, voice, and visual identity across all platforms
Lead internal and external communications to ensure consistency, clarity, and alignment with company values
Develop compelling narratives that reflect the company’s mission, culture, and growth initiatives
Partner with executive leadership to support major announcements, initiatives, and reputation management
Lead acquisition marketing strategy to drive awareness, leads, and customer growth across digital and traditional channels
Oversee campaign development, performance tracking, and optimization to ensure measurable ROI
Collaborate cross-functionally with sales, operations, and leadership to align marketing efforts with business objectives
Manage marketing budgets, forecasting, and vendor relationships
Set strategy and direction for social media, ensuring platforms support both brand and acquisition goals
Oversee content planning, execution, and engagement
Monitor trends, analytics, and platform performance to continuously refine strategy
Understand and maximize SEO
Build, lead, and mentor a growing marketing and communications team
Establish clear goals, roles, and development paths for team members
Foster a collaborative, accountable, and creative team culture
Provide coaching, feedback, and performance management to support professional growth
Other duties as assigned
Qualification
Required
8–12+ years of experience in marketing and communications, with leadership experience preferred
Proven success leading brand and acquisition marketing initiatives
Strong understanding of digital marketing, social media, and content strategy
Experience managing teams and developing talent
Exceptional communication skills—written, verbal, and interpersonal
Strategic thinker with the ability to execute at a high level
Data-driven mindset with comfort analyzing performance and making informed decisions
Benefits
Medical, Dental and Vision Insurance
401(k) – Company Match up to 5%
Generous Paid Time Off (PTO)
Paid Maternity and Paternity Leave
Adoption Assistance and Leave
Tuition Assistance
And More!
Company
Rausch Companies
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase